New Student Exhibition: From Disney to ‘Disneyfication’

BA Art History and Visual Culture and BA Fashion and Dress History students Vasilii Bruni, Albert Holloway, Niamh Carden, Olivia Ratcliffe and Camille Scribner announce their new exhibition, now on display at Pavilion Parade at the University of Brighton

From Disney to ‘Disneyfication’ is an exhibition curated to highlight how Disney established a multi-media monopoly, from its humble beginnings in the 1920s to the global franchise it is today. It considers the impact of ‘Disneyfication’ on materials from theme parks brochures to Mickey Mouse illustrations.

From Disney to Disneyfication display case

Disney as a franchise is at the forefront of rapid Western globalisation, a huge part of twentieth-century media consumption. It has been catapulted into an advertisement empire by the consumerist lifestyle of the 21st century. Our aim with this exhibition is to illustrate the narrative of Disney as a company and its undeniable influence on the Western mass market.

The term ‘Disneyfication’ comes from the field of sociology, meaning:

the homogenization of entertainment into something simplified, controlled and “safe” – reminiscent of the Walt Disney Brand.”

The exhibition includes artefacts produced pre-Disneyfication and post-Disneyfication, including a Mickey Mouse annual from the 1930s and a Snow White and the Seven Dwarfs-inspired dental hygiene advertisement to encompass the commercialisation and distribution of entertainment through different media.

The exhibit also aims to highlight the sanitisation of mainstream media, championed by mega corporations. It features artefacts from the Marvel and Star Wars franchises showcasing their previous merchandise before their standardised “safer” format that is recognisable as being a product of the Walt Disney Company.

Although we want to call attention to the monopoly Disney has on mega media franchises, we also want to celebrate the universal affiliation with its well-known fictional characters and universes. Disney has been a household name for generations, so we chose items that were recognisable and familiar to all, from casual fans to cult followers. We wanted to ensure that all visitors will have at least one memory they can fondly recall when looking at our display.

Since my childhood, Disney has always been a factor in the media I consume, like the movies I would watch and the books I would’ve read. It is an integral part of lots of people’s childhoods and even going into many of our adult lives, especially now as they branch out and own media such as Star Wars, which is something that I still watch and enjoy. It’s interesting to see how it has changed and developed to appeal to a wider audience and this is why I think it’s a highly interesting topic to base our exhibition upon”, Olivia Ratcliffe, Group Researcher

Starting the 13th of December 2022 students and staff of the University of Brighton will be able to visit the exhibition at the Pavilion Parade building located in the City Campus.

Poster for From Disney to Disneyfication

 

New Student Exhibition – Alison Settle: An Observation

BA Art History and Visual Culture students Lori Bennallick, Ellie-Mae Carter, Romina Valerio Martinez and Holly Owen announce their new exhibition, now on display at Pavilion Parade at the University of Brighton

Alison Settle: An Observation is an exhibition curated to highlight Alison Settle’s importance in fashion journalism and to celebrate her journey as a great influence in the fashion industry. In this exhibition, you will find newspaper cut outs from The Observer, which inform us of Settle’s achievements. There are also digital portraits and a mimic response of one of her potential outfits. Furthermore, the exhibition will include a copy of the famous book “The Clothesline” by Alison Settle, which includes a range of information about her role in the fashion industry and as editor of British Vogue. This curated collection will be a homage to her career as a journalist. Alison Settle became a significant link in fashion between Britain and France. High-end fashion lines such as Schiaparelli and Balmain have described Alison Settle as “The Queen” or “La Reine”.

A dress from the University of Brighton’s dress teaching collection, evoking the type of dress Settle would have recommended to her readers

The “Alison Settle: An Observation” exhibition will showcase from Tuesday 13 December at Pavilion Parade, where all students and members of staff will have access to attend. Pavilion Parade is located in the heart of Brighton, Old Steine. This allows easy access to students and members of staff that live nearby. This exhibition has been organised and curated by four current second-year students, Romina Valerio Martinez, Lori Bennallick, Holly Owen and Ellie-Mae Carter. The artefacts in this exhibition have been carefully picked out and placed to result in an impactful storytelling production of Alison Settle’s career.

Curator Holly Owen is certainly “so pleased with the outcome of this exhibition because women like Alison Settle should be recognised and celebrated for their achievement.” Settle was a female journalist and editor of British Vogue for over a decade, repeatedly encouraging and advising women about fashion and trends. The significance of this exhibition is to shape it as a celebration of how Alison Settle, as a woman, was able to defy gender norms within journalism.

Curator Ellie-Mae Carter sees this exhibition as “perfect for a fan of fashion” and also describes it as a “fashionable take on a prominent female journalist.” The items in the exhibition show that Alison Settle was recognised by the media and took on an important role in the fashion world.

O’Sullivan describes Alison Settle as the “Grande Dame of European Fashion”, which translates to the “Great Lady”. She was seen as a fashion journalist icon whose opinion mattered and influenced many middle-class women. Fashion magazines such Vogue were seen as very elitist and attracted a mainly a middle upper-class audience. One of Settle’s main goals for the fashion industry was to create a platform where British Vogue would become a more practical and affordable concept so that it could impact a much bigger audience.

The images below show clippings from the newspaper The Observer, where Alison Settle’s work was published. Not only was she a great influence for the fashion industry, she also raised many societal issues such as women’s rights with the power she had obtained as a journalist. As stated previously, this exhibition is not only about her celebration as a fashion icon but also as a powerful woman who was able to impact many and use her power to raise many issues and defy gender norms.

 

New Student Exhibition: Kids’ Entertainment – Nostalgia and Modernity

BA History of Art and Visual Culture students Tiffany Barron, Poppy Phelps, Olivia Heim Romero and Alfie Mancell announce their new exhibition, now on display at St Peters House Library

What memories do you have as a child? Perhaps reading a book before bed, or playing a card game with your family at Christmas time? These early childhood memories of game playing are the focus of our exhibition ‘Kids’ Entertainment – Nostalgia and Modernity’.

Bringing together items from both past and present, the exhibition aims to explore the change in childhood across a time period between the early 1800s until present day. With focus on games, nursery rhymes and books, we hope to communicate the relatively quick change that has occurred over the past 200 years. With the rise of social media, quick delivery times and speedy trend cycles, early childhood has never been more changeable. Hours spent playing board games have been replaced.

Items have been chosen in pairs in order to highlight this contrast. The modern card game UNO sits alongside the 1950’s Faraway Tree with the aim of highlighting the change of pace in card games. Having UNO accessible to play for general public adds an element of participation to allow viewers to become more engaged with the topic. Similarly, the 1969 book The Hungry Caterpillar is accompanied by its 2000’s counterpart in the form of a stuffed animal depicting the main character the Caterpillar himself. These are just a few examples of the items that are being used to create the point of the exhibition.

J.C. Sowerby and H.H. Emmerson, ‘Afternoon Tea’, London, Frederick Warne and Co, from the St Peters House Library Collection

Eric Carle, The Very Hungry Caterpillar, from the collection of St Peters House Library

In creating this exhibition it was also important to make it accessible for its target audience. Given the option between two university locations, it was important to choose a location that was both physically accessible and had a lot of foot fall. For that reason, the University of Brighton’s St Peters House Library was selected for its central city location and disability access.

Being located in the foyer of the University of Brighton’s St Peters House Library, we knew that our target audience would most likely be students and academic professionals. Looking at that group, the majority of our target age range would sit within their late teens and twenties. Taking this into account, it was felt that it would be useful to incorporate social media into the exhibition.

Social media is a key element in changing childhood experiences. Parents often use iPads as tools for both education and distraction in today’s modern age, an extreme change from the early 1800s and even from the early 2000s when members of the exhibition team were growing up. In having social media as part of the exhibition highlights the speed at which resources are accessible. Not only does it relate to the topic but it also makes the exhibition more accessible to those who cannot be there or struggle with reading small text labels. Through the use of QR codes attached to the items, viewers will be able to access more in-depth explanations and histories of the items should they so wish. This also means that the viewer could alter the text size on their phone should sight be an issue.

 

 

 

New Student Exhibition: HIV Positivity: Work of those Affected

BA Visual Culture students Imre Bitirim, Ruby Cumiskey, Simona Moccetti and Samantha Williams announce their new exhibition, now on display at St Peters House Library at the University of Brighton

HIV Positivity: Work of those Affected is an exhibition curated to inform and celebrate science, society and the people who have fought this horrific disease. On display there are artworks by two artists who have suffered and sadly passed away due to AIDS related illnesses, Mark Leslie and David Robilliard, as well as more pieces from the St Peters House Library Archives. As this is a powerfully emotive subject, the curators have done everything in their power to make this exhibition accessible for all and have appropriate trigger warnings when necessary.

From December 13 2022 students and staff members of Brighton University will be able to visit St Peters House Library, located on Richmond Place, for an intimate exhibition on the HIV and AIDS epidemic. This exhibition has been set up and organised by four second-year students from the Visual Culture course, Simona Moccetti, Imre Bitirim, Samantha Williams and Ruby Cumiskey.

“We felt it important to give back to this cause by raising money for World AIDS Day. To do this we have placed a charity box at Pavilion Parade and have linked relevant sites where people can donate money,” says curator Ruby Cumiskey.

HIV is still a major health issue globally, and it is thought that 38.4 million people are still living with HIV today. But thanks to science, people can live a healthy life with the correct medication, and with experimental drugs and through extensive research, five people have now been cured of HIV. But this wouldn’t be possible without charitable donations.

“Making our display inclusive and accessible was one of our main goals and we worked hard to make this possible.” Simona Moccetti, curator.

The chosen facility to display the exhibition is St Peters House Library, because it is wheelchair friendly, and has a wider range of people passing through. Within the display are QR codes, with instructions on how to use a QR code, the web address for those unable to use QR codes, and a leaflet if the person does not have a phone or access to the internet.

“These artists you see here [in the exhibit] maintained colour in their lives, although an incurable disease attempted to deprived them of such. Therefore, we felt it necessary to have the vitrine visually light and colourful, although the subject matter may be distressing. We wanted to pay homage to these artists the same way they explored their battle.” Imre Bitirim, curator.

A Tumblr page has been created to accompany the exhibition. One of the QR codes on the display will lead the viewer to the page, where they will find more photos and information of the items, film, TV and documentary recommendations that include stories and information on HIV and AIDS. On the site there are also links to pages where people can donate money to relevant causes. There is also a section where the public can post questions and comments either about the display or about personal experiences they’ve gone through.

“We have selected multiple objects from the St Peters House Library archives, as these objects contain personal experiences whist living with HIV/AIDS.” Samantha Williams, curator.

World Aids Day Poster, 1994, from the collection of St Peters House Library

The items that have been carefully chosen to go into this exhibition include a poster from 1991 that shows many different variations of the red ribbon, which is a symbol of support and solidarity for people who suffer with HIV and/or AIDS. There will be a book with personal photographs from an artist called Mark Leslie, who contracted AIDS and recorded his body going through the painful changes with photography. A book and CD by artist and poet David Robilliard, sadly another artist who suffered from the virus and unfortunately passed away, is also included. There will be an extra QR code linked to Robilliad’s spoken poetry in the display. And finally, a modern comic book about a normal person living with HIV and taking the PREP pill, is included. This comic book is informative as well as enjoyable to read and look at.

A Andrews and J Amaro, Just a Pill, 2020, from the collection of St Peters House

This exhibition aims to be a celebration of people, society and science and not a deep dive into the virus itself. It hopes to be educational, enlightening and sentimental as it has affected so many human beings in the past as well as the present. It is not a topic to be forgotten.