Category Archives: Fashion and dress history

MA Curating Alumna Jenny Mearns shares her new role in museum marketing

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Jenny Mearns is Marketing & Membership Officer at The Salisbury Museum and also a graduate of the Curating Collections and Heritage master’s programme. In this blog post, she reflects on her career so far, and how the MA Curating informed her practice and helped her develop her confidence

I enrolled on the MA Curating, Collections and Heritage course in September 2020, after spending time volunteering with the National Trust as an archive assistant, which ignited my interest in working with collections within the museum and heritage sector. My previous roles were varied (visual merchandising, freelance writing, and running my own small fashion label) yet consistently enabled me to utilise my creative and curious nature!

Fashioning our World Exhibition, The Sailsbury Museum

 

As part of the MA course, in April 2022 I commenced on a three-month work placement at The Salisbury Museum, as project assistant on the Fashioning Our World project. This primarily involved investigating the fashion collection at the museum, seeking evidence of historical sustainable fashion practices (mends, repairs, repurposing, alteration). I found this role enormously rewarding, leading me to continue at the museum upon completion of my placement as volunteer project assistant on Fashioning Our World.

A fragment of a wedding dress showing evidence of historical sustainable fashion practices, discovered on Jenny’s work placement

In November 2023, a full-time role became available at The Salisbury Museum, so of course I jumped at the chance of applying, resulting in me being offered the role of Marketing and Membership Officer.

In this role, I am responsible for developing all marketing assets, from press releases, social media campaigns, liaising with local and national media, to designing, creating, and sending out monthly newsletters. I also look after existing museum members, recruit new members, and process monthly membership renewals.

Fortuitously, Fashioning Our World was the first exhibition I was responsible for marketing, which I found hugely rewarding, securing features in national press including the BBC, The Telegraph and The Times.

Further, alongside my role at the museum, I am committed to exploring my research interests, which amongst other avenues include dichotomies between display and storage within fashion collections in museums, and emotional attachment and clothing.

As such, I currently have some of my research undergoing peer review for publication, and, at the end of the month I will be presenting my paper – Diversifying Stories Through the Curation of the Fashioning Our World Project & Exhibition at The Salisbury Museum at the Beyond the Blockbuster: Exhibiting Fashion Now conference at Museum of London Docklands and London College of Fashion.

My time at the University of Brighton enabled me to engage with critical thinking giving me the opportunity to develop my research interests, with amazing support from my tutors. The course was undoubtedly instrumental in enabling me to move forwards, progressing in my chosen career path within the museum sector. My studies also helped to give me confidence in myself and my abilities, enabling me to grow not only professionally, but also to develop as an individual.

 

Opulence to Ashes: An exploration into the gendered marketing of the tobacco industry

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Alicia Curran, Deale Fisher, Eden Parsley and Scarlett Swinnerton have curated an exhibition reflecting on the relationship between gender identity and the marketing of tobacco in their second-year project for the BA History of Art and Design module  ‘Understanding Exhibitions and Creating Displays’.

Opulence to Ashes is an exhibition, recently curated using archived materials from the University of Brighton’s Design Archives, now open in the foyer of St Peter’s House Library. This exhibition delves into the intriguing topic of gendered marketing within the tobacco industry and explores how marketing strategies have targeted specific gender identities and influenced consumer behaviour. Opulence to Ashes examines the utilisation of imagery, colours, and messaging that have traditionally reinforced gender stereotypes. By analysing these aspects, the exhibition prompts visitors to question the underlying messages and consider the broader implications.

The focus of this exhibition is on examining the ways in which the tobacco industry has targeted specific gender identities through their marketing strategies. Delving into the use of imagery, colours, and messaging that have traditionally reinforced gender stereotypes and influenced consumer behaviour. It looks at how cigarettes were initially marketed as symbols of masculinity, often with rugged cowboys and suave gentlemen being used to promote various brands. On the other hand, certain cigarette brands were specifically targeted towards women, employing feminine aesthetics and associations with elegance and sophistication. Opulence to Ashes brings you their own discovered cigarette brand: High Kings.

Seen below is an image of two reconstructed High Kings cigarette packages alongside the gender strategised, and targeted, design brief. The team chose the Olive Green packaging as in the brief this colour is explained as targeted at females and the Opulence to Ashes team want to allow the chance for any attendees to this exhibition to refer to this in the feedback. Boxes of this particular branded cigarette were also enhanced to appear either lighter in colour or more golden than those targeted at men.

As the exhibition progresses, it highlights the impact of gendered marketing on individuals and society. It examines the ways in which these marketing tactics have reinforced harmful gender norms and perpetuated inequality. As well as offering insight through the dissection of advertisement and promotional materials, present amongst the exhibition materials is the High Kings design brief that associates colours with certain age groups and genders. When creating this exhibition, with a target audience of university students and academic professionals in mind, the Opulence to Ashes team approached the advertisement of this exhibition with huge creative intention.

Seen below is a poster created by the team to advertise the exhibition. The playful use of a propaganda style poster is an effective strategy being used here when considered alongside the fact that there is a high likeliness that members of the target audience will be provoked by the look of the poster furthermore intrigued.

 

Looking at the intended audience and recognising that the ages of many people attending our exhibition would be anywhere from 18 to mid-late twenties, we understood that social media would be one of the most useful tools in advertising our exhibition as well as building our brand aesthetic and continuity to the exhibition pieces. Instagram being our chosen form of representation and advertising for the exhibition allowed for the aesthetic of Opulence to Ashes to be appointed prior to the exhibition.

Something Old, Something New: The Influence of the White Wedding in Popular Culture

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Emily Hetherington, Neve Lloyd Owen, Maizie Hegarty-Woods Alexandra Laveglia and Maddison Brathwaite – Richards review the significance of the wedding dress in their second-year exhibition project for the BA History of Art and Design module  ‘Understanding Exhibitions and Creating Displays’.

‘Something Old and Something New’, Exhibition View, 2023

Something Old and Something New is a new exhibition looking at wedding traditions through different pop culture moments and how people have gone against them. What is thought as one of the oldest wedding traditions, the white wedding dress, popularised by Queen Victoria, was promoted through media and magazines that made people believe that wedding dresses were always white. For many, white wedding dresses show a fairy tale ending for them, not unlike the ones seen in Disney’s Cinderella. For some Christians a white wedding dress shows the end of innocence and purity of a child into adulthood as a stepping into a new stage of life. In the Global North the white wedding dresses is so integral to our image of weddings that it has bled into the Global South, with many people opting to having a white dress in some capacity alongside their own traditions. One of the many ways the tradition has leaked into different cultures is through televised royal weddings, such as the 1981 marriage of Prince Charles and Lady Diana Spencer, watched by 750 million people in 74 countries, which was a major pop culture moment of the 1980s. So, the exhibition here starts with a wedding dress from 1984 designed by Patricia Miller that is stylistically inspired by Diana’s own wedding dress, from the University’s own teaching dress collection. This dress is our launching point for looking at how bridal traditions are upheld, subverted or broken within Western pop culture.

Installing a wedding dress (1984) from the University of Brighton Dress History Teaching Collection

The rhyme that gives the name of the exhibition comes from “Something old, something new, something borrowed, something blue” links to wedding traditions. The rhyme dates to about to the 19th century in the British Ilses and has been part of weddings for almost the same amount of time, as it is said to help the wedding go smoothly for the bride. Many pop culture weddings follow this tradition but many don’t. An example of a wedding not following the normal traditions was Bianca and Mick Jagger’s weddings in 1971. Bianca Jagger wore trousers to this wedding which broke standards of what we saw with celebrity weddings and since then there have been examples of women opting for trousers as their bridal dress, especially with the rise of LGBTQIA+ weddings. In this way we can see how something new can become something old in a short amount of time.

Display case, ‘Something Old and Something New’

Ultimately, through this new exhibition we want people leave with an understanding of how tradition is invented, through examining weddings. As the British social scientist and geographer Doreen Massey writes, tradition is seen through nostalgia, something that we need to maintain, or it will be lost. White weddings and all we expect from them comes from our understanding of what we have seen whether that be from pop culture or from our personal experiences of weddings, ideas that can hopefully be seen in this new display on the second floor of Mithras House, next to the Hellerup stairs.

Curated by Emily Hetherington, Neve Lloyd Owen, Maizie Hegarty-Woods Alexandra Laveglia and Maddison Brathwaite – Richards.

Reorienting the Orient

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Annie Wright, Grace Dowle, Megan Glass, Avery Chamberlain and Eden Cronin have curated an exhibition reflecting on the connection between objects associated with the idea of ‘the Orient’ and the social construction of cultural difference within British society in their second-year project for the BA History of Art and Design module  ‘Understanding Exhibitions and Creating Displays’.

Reorienting the Orient: Upcycling as a Cross Cultural Practice, Mithras House, 6th Dec 2023

Reorienting the Orient is an exhibition that aims to explore the narratives and aims of cross-cultural consumption and the repurposing of cultural garments for alternative uses in the west. Ideas surrounding where these garments were intended to be worn are contrasted between systems of international export and local trading, which allows for an interesting comparison in the usage of oriental clothing in Britain.

Orientalism, a term coined by Edward W. Said, describes the western construction of ‘the Orient’ as a place of mysticism and exoticism and reflects Britain’s imperial relations with Asia. Britain’s connections to the Orient have influenced popular fashion trends in many ways through the years. Reorienting the Orient documents multiple examples of the dissemination of imported Oriental goods into British society, whilst also providing context behind specific examples.

The exhibition features two main pieces, selected from the Dress History Teaching Collection. The first, a skirt most likely handcrafted by the Rabari, a nomadic tribe indigenous to the Kutch district of Northern India. Despite initially being thought to be from the Rajasthan state of India, research suggests the bright embroidered motifs of peacocks and mango trees to be that of Rabari craft. This skirt would have been created for local consumption within the Kutch district, but was brought to Brighton by John Gillow amidst the British fascination with Indian culture during the 1960’s.

Reorienting the Orient: Upcycling as a Cross Cultural Practice, Mithras House, 6th Dec 2023

The second garment from the same collection is a Cantonese shawl, dating anywhere from the late 19th to early 20th century. Also being known as ‘Manila Shawls’ and ‘Manton de Manila’, these fabrics were most often made of silk and featured the Yue embroidery that is native to the Canton region. Patterns on these shawls often include scenes from nature and mythical creatures. This specific example features embroidered motifs of foliage on cream silk, with a border of fringe encasing the design. In contrast to the Rabari skirt, these Cantonese shawls would have been made specifically for western use. The consumption of these garments in Europe would ultimately lead to the commissioning of western cultural emblems to be embroidered on them, and the chartering of trade companies designed to import these products to various European nations.

Reorienting the Orient: Upcycling as a Cross Cultural Practice, Mithras House, 6th Dec 2023

Although both of these pieces show the significance of orientalist clothing in Britain in both the 19th and 20th centuries, ‘Reorienting the Orient’ also displays evidence of orientalism as an ongoing practice. This is shown through the exhibiting of two recent examples, purchased by the curators locally, in the Brighton lanes. Displayed on a mannequin alongside the Rabari skirt is a long sleeve cropped blouse in a rich maroon colour. The pattern featured on the garment shows clear inspiration from South Asian clothing and shows how cultural items from the Orient may have been understood and worn in a westernised context. Alongside the Cantonese shawl, a small toiletry case is displayed, which features designs and motifs that are heavily east-Asian inspired. Despite a lack of information on this piece, the purpose can be assumed to be that of western consumption, with copies of this very product being found on selling sites such as eBay.

Throughout Reorienting the Orient, the idea of a difference in production and consumption remains constant, with comparisons between the intended purposes, trade routes and the adopting of the exhibited garments into western society.

The exhibition, curated by Annie Wright, Grace Dowle, Megan Glass, Avery Chamberlain and Eden Cronin, is now available for viewing on the second floor of Mithras House (top of the Hellerup stairs).

New Student Exhibition – Alison Settle: An Observation

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BA Art History and Visual Culture students Lori Bennallick, Ellie-Mae Carter, Romina Valerio Martinez and Holly Owen announce their new exhibition, now on display at Pavilion Parade at the University of Brighton

Alison Settle: An Observation is an exhibition curated to highlight Alison Settle’s importance in fashion journalism and to celebrate her journey as a great influence in the fashion industry. In this exhibition, you will find newspaper cut outs from The Observer, which inform us of Settle’s achievements. There are also digital portraits and a mimic response of one of her potential outfits. Furthermore, the exhibition will include a copy of the famous book “The Clothesline” by Alison Settle, which includes a range of information about her role in the fashion industry and as editor of British Vogue. This curated collection will be a homage to her career as a journalist. Alison Settle became a significant link in fashion between Britain and France. High-end fashion lines such as Schiaparelli and Balmain have described Alison Settle as “The Queen” or “La Reine”.

A dress from the University of Brighton’s dress teaching collection, evoking the type of dress Settle would have recommended to her readers

The “Alison Settle: An Observation” exhibition will showcase from Tuesday 13 December at Pavilion Parade, where all students and members of staff will have access to attend. Pavilion Parade is located in the heart of Brighton, Old Steine. This allows easy access to students and members of staff that live nearby. This exhibition has been organised and curated by four current second-year students, Romina Valerio Martinez, Lori Bennallick, Holly Owen and Ellie-Mae Carter. The artefacts in this exhibition have been carefully picked out and placed to result in an impactful storytelling production of Alison Settle’s career.

Curator Holly Owen is certainly “so pleased with the outcome of this exhibition because women like Alison Settle should be recognised and celebrated for their achievement.” Settle was a female journalist and editor of British Vogue for over a decade, repeatedly encouraging and advising women about fashion and trends. The significance of this exhibition is to shape it as a celebration of how Alison Settle, as a woman, was able to defy gender norms within journalism.

Curator Ellie-Mae Carter sees this exhibition as “perfect for a fan of fashion” and also describes it as a “fashionable take on a prominent female journalist.” The items in the exhibition show that Alison Settle was recognised by the media and took on an important role in the fashion world.

O’Sullivan describes Alison Settle as the “Grande Dame of European Fashion”, which translates to the “Great Lady”. She was seen as a fashion journalist icon whose opinion mattered and influenced many middle-class women. Fashion magazines such Vogue were seen as very elitist and attracted a mainly a middle upper-class audience. One of Settle’s main goals for the fashion industry was to create a platform where British Vogue would become a more practical and affordable concept so that it could impact a much bigger audience.

The images below show clippings from the newspaper The Observer, where Alison Settle’s work was published. Not only was she a great influence for the fashion industry, she also raised many societal issues such as women’s rights with the power she had obtained as a journalist. As stated previously, this exhibition is not only about her celebration as a fashion icon but also as a powerful woman who was able to impact many and use her power to raise many issues and defy gender norms.

 

Conservation Work Placement: A Patchwork of Skills

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Helping to de-install the mannequins used for Dame Vera Lynn: An extraordinary life at Ditchling Museum of Art + Craft

MA Curating Collections and Heritage student Harriet Brown reflects on her work placement in textile conservation with Zenzie Tinker Conservation studio.

For the placement module of the MA Curating Collections and Heritage, I worked at Zenzie Tinker Conservation (ZTC). This was an incredibly varied placement where I supported a wide variety of projects.

Over 150 hours, I helped with condition checks at Smallhythe Place, the actress Ellen Terry’s Kent house which is now owned by the National Trust. I participated in a shoe mounting workshop at Worthing Museum and helped with the surface cleaning and packing of the Gage family coronation robes for Firle House. I also helped to make mounts for curtains for Rudyard Kipling’s house at Bateman’s, another property owned by the National Trust in East Sussex.

 

 

 

 

 

 

 

Surface cleaning the Viscount Gage’s coronation robes and the coronation robes on display at Firle House

The main project I worked on during my placement was a patchwork quilt from the ZTC study collection. It joined the study collection after Petworth Cottage Museum decided to deaccession the object. In return, ZTC did some vital conservation work on objects in their remaining collection.

 The Petworth Patchwork

This quilt is a nineteenth-century unfinished patchwork quilt, made from a variety of fabrics, each wrapped around a paper template. The quilt was made by someone (most likely a woman) who lived locally in or near Brighton. I discovered this through my close examination of the patches in the quilt as many of the addresses and names of businesses on the patches that were still readable could be traced to locations in Brighton. These were mostly around North Street and Ship Street. The earliest date I found on the papers was the 2nd of August 1859 and the latest date I found was the 30th of October 1870. The large range of dates in the quilt was likely down to the fact that paper was relatively expensive, so scraps would have been saved up over time to be used in a project of this size. Due to the fact this quilt is over 150 years old, several of the papers have naturally started to show wear and tear. Also, the quilt had at one point been stored folded and so there were several large creases running through the fabric and papers. These both provided excellent opportunities for learning about conservation techniques.

Over the course of the 150-hour placement I photographed the patches and carried out research on the patches that were legible and had names and addresses on them. I also researched the practice of quilt making. Some of the patches had more information than others. For example, from one of the patches I was able to find out about a solicitors firm that had been operating in Brighton from 1775 to 2019! (more information can be seen here).

Once this cataloguing was finished, I then surface cleaned the paper side of the quilt. This was done using a vacuum with a brush attachment on the lightest setting and then going over the fabric part of each patch using a makeup sponge. Once I had carried out the surface cleaning, I was taught how to humidify the patches in order to release some of the creases. However, this wasn’t a very effective method, so we moved to using a vacuum table. Using the vacuum table, I was taught how to remove the creases from the papers and the fabrics, as well as how to use Japanese tissue paper to create supports for the paper patch templates to prevent them from becoming further damaged.

 

   

Before and after of two of the patches I conserved on the vacuum table using Japanese Tissue Supports

I am incredibly grateful to have worked on such a large variety of projects whilst on my placement at Zenzie Tinker Conservation as it has helped me to better understand the wide variety of conservation techniques that help make it possible for objects to go on display.

Caring for Historic Dress Collections at Worthing Museum

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MA History of Design and Material Culture student Chelsea Mountney describes how her current work with the historic dress collection at Worthing Museum draws upon the skills and ideas she developed during her MA, including the module ‘Caring for Collections and their Users’.

“Oh, my goodness” I screeched as I leaned in closer to smell this bodice from a woman’s black taffeta outfit from the 1910s, pictured above. “Can you smell that? What do you think that is?” I was informed by the ever-knowledgeable PhD student, Jo Lance, that the unusual smell was probably the scent of wood smoke that was lingering on the cloth, as homes were, of course, commonly heated with open fires.

This was my first afternoon volunteering at Worthing Museum and I had already been reminded of how crucial physical objects are in divulging history. My first task as a new volunteer was, in my eyes, possibly the best job in the entire world, to repack women’s costume for storage in their new dress archive. This kind of work, as many fashion historians will also agree, is a blissful opportunity to access and handle many items.

I had considered throughout my studies how invaluable embodied knowledge can be to the dress historian and leaned on Hilary Davidson’s work, the Embodied Turn during my MA in Design History and Material Culture. These were my first moments of getting to handle delicate or complex pieces, like the scented black outfit, and work out how they needed repacking for their future care. In the first image you can see that the delicate mesh collar needed an acid free tissue paper support. Each different garment supplied a new lesson in handling and packing. What unfortunately isn’t pictured, is that inside the sleeves were arm pit pads, small patches that were often inserted into historic clothing to protect the garment from sweat prior to the invention of deodorant. These were sadly disintegrating.

Look at the beautiful label which was hanging off the skirt section of the outfit, which of course provides another exciting line of enquiry. And as PhD student Jo pointed out, the outfit appeared to have been unpicked and adapted, the stylistic elements lending itself to an outfit from the previous century. It’s exciting details like these which are an utter privilege to witness up close and remind us how Material Culture study is an exhilarating way to decipher the past.

Photograph of 1917 Black Taffeta Day Dress, Label. Worthing Museum 4302 1-2. 11/11/22. Author’s Personal Collection.

This experience made me feel incredibly grateful for the handling workshops I undertook at Brighton Museum as part of the Caring for Collections and their Users Module, a core module for the MA Curating Collections and Heritage. This mixture of both object-based work and practical and theoretical study provided a rounded background in both the academic and the practical. On the module, we read industry-led incentives from the Museums Association and discovered scholarship on museums and heritage that help contextualise this world, like George Hein’s book, Learning in the Museum. We had sessions on Integrated Pest Management, and learnt what on earth accession numbers actually mean! Importantly, handling workshops taught us how to make a simple acid-free tissue paper pouffe, a crucial part of the packing process of course! All these insights allowed me to approach my newfound volunteering position with confidence.

As you can imagine, a fantastic bonus of volunteering with the dress collection at Worthing Museum is how much it has inspired further study, from researching different historical dressmaking techniques (remaking as methodology is one of my areas of special interest), to trying to better understand the varying forms of production during a specific period, or simply looking up other examples in this collection and beyond to better understand clothing cultures of a certain style. But sometimes there is just the simple joy of discovering a garment you have never seen before like the incredible 1920s crochet dress.

Photograph of gold coloured 1920s crochet dress. Worthing Museum 1976/277/1. 11/11/22. Author’s Personal Collection.

I am only a few weeks into this experience, and I already feel so inspired, not only to see what else this position has in store, but it has confirmed how I wish to work further in this environment, and to contribute to research in fashion and dress in this material manner.

Working at a Fashion, Costume and Textiles Auction House

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Sarah Carnall, Third Year BA (Hons) Fashion and Dress History student discusses how knowledge from the course helped her work as an intern at an Auction House and how her practical experience helped her on the course.

Mannequins Styled in Pucci Blouses for Photographing. Kerry Taylor Auctions, London. Photograph by author.

Last Summer I received the opportunity to complete an internship at Kerry Taylor Auctions; described on their website as ‘the world’s leading auction house specialising in exceptional fashion, fine antique costume, European, Asian and Islamic textiles’. This year, I returned to work there to help with their reoccurring ‘Vintage Fashion, Antique Costume & Textiles’ auction. This type of auction specialises in vintages pieces. Some may be damaged or stained, but can be repaired and worn again.

Fig.2: Rachel Steaming a Bridal Slip Dress. Kerry Taylor Auctions, London. Photograph by author.

As an intern, the main role is to work with another intern and assist the photographer in shooting the garments for sale, including steaming and dressing mannequins. I was fortunate to work with my friend and fellow dress history student, Rachel, and we worked together in keeping the shoot moving quickly in order to work to a deadline. This job has taught us important dress handling skills, as many of the garments have tears or dropping beads, as well as how to dress a mannequin to reflect the assets of the clothing. I utilised the knowledge learnt from my course to help understand what these assets were. For example, dresses from the eighteenth century need particular attention to ensure the silhouette is perfect. By using items such as bustles and petticoats, as well as stuffing mannequins with tissue, the desired silhouette is achieved. These tasks have complimented my degree well as it has been helpful to actually visualise a specific shape in person, rather than simply looking at pictures. This has been especially helpful during the pandemic when access to physical material has been greatly limited.

It was interesting to work in this environment during a pandemic. We have to ensure we wear our masks and maintain social distancing where possible, making certain tasks such as dressing more complicated. I was also saddened we missed the opportunity to be able to meet potential customers and have them explore the garments in the normal environment, as health measures meant only private viewings were possible and distances were kept.

This internship was a fantastic way to gain skills and work experience to add to my CV, and have the opportunity to work with professionals like Kerry and Lucy in learning what goes into producing an auction, the photographer George on how to style and shoot a garment, and Victoria on the behind-the-scenes of the business. The environment is welcoming and friendly, and they are more than willing to help with any research you may be doing.

Victorian Bodice Being Mounted onto a Tailor’s Dummy. Kerry Taylor Auctions, London. Photograph by author.

Kerry Taylor Auctions usually offer internships in the run-up to their auctions, so I would recommend following their Instagram, @kerrytaylorauctions, to find out when they’re available, as well as their website to see their archive of amazing garments!

The Digital Dress Historian: Is Social Media Expanding the Field of Fashion and Dress History?

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Elena Field, Third Year BA Fashion and Dress History student shares her research and reflections on how social media expands dress history.

Bernadette Banner. 1890’s Ball Gown Instagram post. 5 October 2020. Instagram. https://www.instagram.com/bernadettebanner/

In Doing Research in Fashion and Dress: An Introduction to Qualitative Methods, Yuniya Kawamura states that ‘it is the responsibility of fashion/dress scholars to elevate the importance as well as the interests of the topic in academia.’ Through my own personal experience, I have seen that one way this is being done is through the circulation of research on social media platforms, which has in turn created global dress history communities. Amanda Sikarskie, in her Digital Research Methods in Fashion and Textile Studies, has termed these communities as ‘the crowd,’ claiming that members are able to help each other through sharing knowledge. Social media can also aid academics when conducting research, as hashtags may link them to different primary and secondary sources relevant to their research that they might have been unaware of. Online events and discussions additionally provide a platform on which dress historians and museums can collaborate. This is especially important for museums in the time of Covid-19, as they are able to directly engage with visitors.

I am particularly interested in how YouTube offers a means for historical dressmakers to contribute to dress history studies. To give an example, the Costuber and Dress Historian Bernadette Banner uses her YouTube account to post videos on a variety of dress history related topics, from pointing out inaccurate costumes in television series and movies to making her own historical outfits, such as her video on making an 1890s ball gown. Hilary Davidson, in her essay The Embodied Turn: Making and Remaking Dress as an Academic Practice, argues that making historical dress is a form of research, in which the dress maker can develop a deeper understanding of a garment’s construction and embody the seamstress who would have made the original piece. Therefore, it is my opinion that Costubers like Banner are actively contributing to academic research in the field of the dress history, as well as sharing it with the wider public through digital platforms.

Cheyney McKnight. Not Your Momma’s History Instagram Post. 14 October 2020. Instagram. https://www.instagram.com/notyourmommashistory/

The combination of social media and historical dress, especially in the case of donning historical clothing for re-enactment purposes, is also a way to decolonise history. One predominant example of this is Historian Cheyney McKnight, who uses her social media account and company, Not Your Momma’s History, to navigate her discussion on black history. An example of her work is the project #slaverymadeplain, a series of performance art, where McKnight dressed as an enslaved woman in public in order to prompt a discussion with passers-by into how the effects of slavery are still relevant in American politics and African-American lives. A discussion on this subject is continued on her YouTube account where, through her use of historical costume and re-enactment, she has created content on such topics as her life as a black re-enactor, harassment and sexual assault experienced by African-Americans and slavery.

Though there is always a question over the historical accuracy of the content published on social media, it can be deduced that social media  should and is being used to expand the field of dress history and its academic standing, concurring with Yuniya Kawamura’s statement.

Everywoman? 1919

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Second year BA Fashion and Dress History student Anne Roberts explains the display in the foyer of Pavilion Parade, which resulted from a group exhibition assessment.

Figure 1. Side view showing detail of the jacket and the cellulose buttons

‘Everywoman’ became both the name and the theme of the historic dress exhibition that appeared in the reception of Pavilion Parade in January 2019. Designed to welcome everyone back for a fresh academic term, the display was also intended to be thought-provoking. As a group, we wanted to highlight historic anxieties and human insecurities. Exactly 100 years ago many people in Britain were facing an uncertain future as they faced the reality of living in a new post-war society, and today we are again contemplating uncertainty and change as Brexit becomes reality. War and its consequences have often been told from a male standpoint, but we wanted to highlight some female perspectives. To research the display we looked through women’s magazines and other contemporary literature from 1918-1919 to find what issues were being discussed. We hoped that the viewer might then ponder these and wonder if they were still relevant to women’s lives today.

Figure 2. The full installation in Pavilion Parade showing the information panel and the display case with a framed exhibition label

The  installation was the result of a team assessment in a Level 5 Shared Option module called Understanding Exhibitions and Creating Displays, taught by Dr Harriet Atkinson. It was supported by staff in St Peters House library and Professor Lou Taylor, Professor Emerita in Dress History and Curator of the University of Brighton Dress History Teaching Collection. The semester-long project culminated in four displays curated by students working in small groups, both in St Peters House library and in the Humanities building in Pavilion Parade. Students were required to choose objects from either collection and create interpretive displays around them.

Rebecca Lane, Josie Stewart and Sylvie Therezien and I are all studying dress history, and as a group we all wanted to work with objects from the extensive Dress History Teaching Collection. However, it soon became apparent that our group’s choice of items would be determined by some practical limitations including the size of the narrow display case and the necessity of using existing mannequins. Many of the dresses in the collection were also either too fragile or too tiny to be mounted on the only available dress forms. The two-piece woman’s costume that we eventually decided upon appealed to all of us because it was a good example of everyday dress, possibly homemade and certainly well worn, thus representing the antithesis of many of the elite items of clothing often seen exhibited behind glass – hence our suggestion of a more inclusive ‘Everywoman’. Its measurements were generous for an example of authentic historic dress, which meant that we could mount it on an existing form!

Figure 3. This photograph shows some of the supporting accessories at the back of the display case

While nothing was known of the original owner, careful examination of the skirt and jacket revealed evidence of wear, repairs and later alterations. Made of a sturdy, almost coarse ribbed wool in a practical shade of dark green, the high belt, cellulose buttons and the distinctive calf length A line skirt meant that we were confident dating it between 1914-1920. We added a blouse of a similar date and provenance, also from the collection, and sought out further items to illustrate the imagined life of our woman. The boots and the sewing notions came from our own personal collections (some items belonged to my Grandmother) and we chose them to add depth and character to the display. The boots, with the indentations and creases of their wearer’s feet still clearly visible, spoke of the value of thick leather soles on cold damp floors, while the metal hobnails told of anxiety at the price of boot repairs. Paper patterns, thread and sewing cases were also included to illustrate the reality of creative female endeavours on a limited budget.

Figure 4.The well-worn boots

We hoped that the objects would speak for themselves, so we used the wall mounted display case to identify four issues that our woman might have thought about, as she pulled on her boots or buttoned up her blouse. Irish politics, the rights of women, fashion on a budget and the consequences of men returning from war were identified as issues which were important to women in 1919 but are still relevant today. From the font used in the poster, to the layout which referenced silent movie stills from the era, we tried to create a low budget installation that used historic dress to illustrate social history. All of our illustrations were chosen to echo the style of the costume as well as to further highlight the topicality of our themes.

Figure 5. The fine white lawn blouse had insertions of machine-made lace, a lace edged collar and small front fastening buttons. We used padding to obtain the correct silhouette

 

There is sometimes a casual assumption that the study of fashion and dress history involves nothing more intellectually challenging than turning the pages of a fashion magazine. Our modest exhibition sought to illustrate that social history, consumption practises, human aspiration, greed, frailty and ego may all be evidenced by the careful scrutiny of each surviving garment and accessory.

Figure 6.One of four chosen illustrations. This shows women facing unemployment when men returned home from war. Harold Earnshaw, The Bystander, 11 Dec.1918, The Illustrated London News

The response to our ‘Everywoman’ has been gratifyingly positive and many students have told me that they could imagine wearing the clothes even though they were, “really old.” A lot of people have remarked on the boots and one visitor said that she had been “strangely moved”, by the evidence of the personality which she thought she had glimpsed behind the Perspex case.