The Package Free Shop, based in the US was started by Lauren Singer who began to collect her food waste in container which resulted in the production of zero waste goods sold in her shop.
Zero waste is becoming more prominent in society today, with supermarkets eliminating the plastic produce bags and the 5p plastic bag charge. The introduction of plastic free shopping or bulk shopping is escalating in UK which is making zero waste shopping a lot easier.
I decided to look at Helen Kirkum as she is another designer who uses waste products to construct new products. Kirkum utilises ‘disregarded’ shoe parts to assemble a completely new design. She uses her pieces to explore the idea that we are living in a highly commercialised society.
Figure 179 has a clear design layout, using an image of the garment or product with the what the item looked like beforehand.This concept is strong, making the consumer aware of the transparency aswell as making an impact.
Stella McCartney who is at the forefront of Sustainable fashion produced an enthralling ad campaign for her 2017 winter collection which features several frames of models within landfill waste. Stella McCartney as seen in the Fashioned By Nature exhibitions is continuously testing the boundaries of innovative fabrics and fibres. Using this campaign engaged with her customer and whilst getting media attention to raise the point of how much waste is going to landfill. Powerful imagery like this is mothing that I want to be consistent though my magazine. .
Maddie Williams is another graduate who is utilising fashion waste into the collection, She has been featured as Fashion Scouts One To Watch in design creating large scale pieces that incorporated colour and texture. William’s explores new ways how to incorporated waste in her pieces whilst also looking at visible mending which is incorpate into other garments. Looking at her work has engaged me in new technique which can furthered into my magazine.
