Screen Shot 2016-05-09 at 09.54.49These images are the final edits for my look book. Each image was taken my myself using a variety of materials. I used a model for 5 images where i styled reflecting each sub trend from my group; nature,decay/rust,architecture and fluidity. I was originally going to use all clothing to portray my campaign however i decided to incorporate non fashion related objects such as for architecture in used an image of an animal skull i had taken to represent both structure and also ethical and sustainable fashion. I wanted to use basic photography; no over the top poses so it can portray the campaign clearly.

In post production, i edited the photographs so they were bit brighter on photoshop where i added the overlay of plants or buildings to support the main image. I set the opacity on all of the overlays to 40% so you were able to see both images clearly. I simply selected a back image to contrast with the others ( there was no editing done on these)

Noah Sheldon

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Noah Sheldon is an american photographer who has captured nature in its purest form. The images were taken in Biosphere 2; a research facility in Arizona owned by the university that had been abandoned. These images show the state in which these plants have grown due to no maintenance at all. I liked these images as they captured my trend/theme perfectly,and that you are able to see a variety of tone and texture in the plants; capturing the beauty of its original form.



When looking to create my own trend, WGSN helped me find inspiration from textiles to accessories. I began by looking at futures trends and scrolling through the continuos flow of images where i found a trend named “Encounter Culture”. This trend was the most interesting to me and it involved a lot of colour and texture with a variety of prints. Within this trend, i took interest from the more natural side; the palm prints and the woven materials.

These images finalised my idea of wanting to create my own trend on nature but in its purest form; when its left to grow and take up its natural state.

Tate Modern

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I visited the Tate Modern for inspiration on my visual promotion project. These 2 exhibitions are my favourites as they are both visually intriguing and don’t give much information from first glances. The image on the left was created by Sheela Gowda and was made from car bumpers and human hair. She was inspired by the humble talismans of human hair that are knotted around car part to fend off bad luck. The hair originated from local temples where they cut it off as a offering when pilgrims fulfilled their sacred vows.

The image on the right was created by Magdalena Abakanowicz. Sh wanted to reflect her fascination with biological systems, organic matter and regeneration.