I created a series of experiments in layout using various images. These images have been distorted, extracted and reconstructed in photoshop whilst also looking at scale that has been researched through artists work.

For various graphics i started looking at how plastic has become a major pollutant of our oceans. This image was originally in colour, using photoshop, i edited the colour whilst also cutting out the center of the image to expose the separate image underneath.

Figures 254 and 255 see a series of experiments made with font using Photoshop and illustrator. I used a variety of fonts and colour, whilst also using simple fonts and illustrative ideas.  I found that the typography in Figure 254 were more successful than the other as they look more powerful than the ones created on illustrator.

For typography experimentation, I looked at using various fonts that reflected sustainability. I used more handwritten styles as a contradiction of the ferocity¬ that the topic areas project. I used block colours as well as layering to make them look 3D. I experimented with different names looking at how the variation of letters sits differently depending on the typeface. Overall, i prefer the look of the bold text as it projects its self clearer.

I decided to look at Helen Kirkum as she is another designer who uses waste products to construct new products. Kirkum utilises ‘disregarded’ shoe parts to assemble a completely new design. She uses her pieces to explore the idea that we are living in a highly commercialised society.

Figure 179 has a clear design layout, using an image of the garment or product with the what the item looked like beforehand.This concept is strong, making the consumer aware of the transparency aswell as making an impact.

Stella McCartney who is at the forefront of Sustainable fashion produced an enthralling ad campaign for her 2017 winter collection which features several frames of models within landfill waste. Stella McCartney as seen in the Fashioned By Nature exhibitions is continuously testing the boundaries of innovative fabrics and fibres. Using this campaign engaged with her customer and whilst getting media attention to raise the point of how much waste is going to landfill. Powerful imagery like this is mothing that I want to be consistent though my magazine. .