This week i followed on with the identity of my magazine. Through the start of my research I identified the pioneering work of the Swedish sustainability systems whilst also looking at the meaning of objects and their disposability. Looking at work that would symbolise this, meant the name Obsolete and Skräp were the most relative which is where I decided to title my magazine as ‘Skräp’ which translated to rubbish or debris in Swedish. Once I had decided on the name, I created various logo styles that would work well to symbolise the context of the publication, therefore the use of more sporadic and more distributed shaping was something that I explored.