This campaign is relevant to my entire theme. Gucci have recreated certain paintings by having the models pose in the exact same way and then instead of photographed, painted. The painting idea really helps to reinforce the periods of which they were originally made in. Maybe the sense of specific posing could be a useful technique in portraying my chosen painting and initiate a renaissance theme whilst filtering through other various elements i want to achieve such as “unconventionalism” and a specific past era fashion trend. The paintings are obviously adapted to be modernised with the gucci clothing which also relates to my theme – so from this, Gucci will probably be the main brand i will revolve the beauty ad around.