Year 4

Just For You – MoodBoards

Eleanor Newman2 Comments

I have decided to go back to the beginning to create my brand identity for the Brand Book I want to produce as one of my final outcomes. I have started this process by creating four mood boards that encapsulate my brands look. I decided in the last module to use a light blue and white as brand colours. This was because light blue was my mum’s favourite colour and also it has connotations of being calming. But I have since decided my brands colour palette to be Light Blue, White, Light Green, Light Grey and Gold. The reason I want these colours are that:

Gold – Warm tone, Adds a hint of luxury and is a bright and happy colour.

Light Grey – Subtle, Good background colour or outline, gives connotations of comfort and softness.

Light Green – Linked with Health and Nature, Spring and life.

I think all these colours go well together and encapsulate the vibe of my brand completely.

   

These are the four mood boards that created that illustrate my brand. I have used images of pants that signify the natural resources of all my products and the health element. Typography styles that I want to aim for, inspirational packaging and shoot styles that I want to be doing in my own work. I’m happy with these mood boards and feel like they give me a good start of inspiration for how I want my brand to be and the vibe I’m aiming for.

Just For You Reflection

Eleanor Newman1 Comment

I have spent my Christmas break thinking about my Final Major Project and where I want it to go. I have got the marks and feedback from my Research Module and have been thinking about what I want to achieve and what I want my brand to be. I have decided to change my idea slightly, for my Final Major Project. I still want to create a brand called ‘Just for you’ that create Cancer care packages for people who are going through Cancer, but I’m going to change the idea of working in collaboration with M&S to create the adaptive clothing. Instead Just for you is going to make there own adaptive clothing as I wanted to be more creative with designs and I felt that would be best done if I created the designs myself instead of with M&S. I also want my brand to focus on being Brighton based, so I want to fill my Care Packages with products from Brighton based companies. I want to do this as I want to help support my local businesses and I feel it will be a good selling point for the brand. I also want to change all the imagery that I created for the last module (illustrated below) as I don’t feel like these images represent the brand that I have in my head. I also want to push myself outside my comfort zones in terms of style for my work to grow.

  

I have also created a Mind – Map of what I want to achieve as my final outcomes as well as how I’m going to do it. I am a very visual and kinetic learner, so I find mind – maps incredibly useful for me to see how my project is going to be and how it’s going to be done. The first thing I want to do is create the core of my brand so I can start building my Brand Book.

Hello 2019 !

Eleanor Newman1 Comment

A new year and I can’t quite believe that after four years university is nearly over! Over Christmas, I have been thinking about my final project and where I want to take my project. I have got my grade back from my create research module and had feedback back at what I need to improve on. After doing a lot of research to create my idea, I now want to be more artistic and be a lot more creative. I am planning to go to London to see some exhibitions to gain inspiration for my own work as I am struggling to decide on what style I want my brand to have. Branding is fundamental to the identity of my brand, so I want to start researching artists and styles as well as pinpoint the brand I want to create and work towards creating a brand book for Just for You.

Statement Of Intent

Eleanor Newman1 Comment

As part of the requirements of the module as well as a Sketchbook and Press Release, I have to produce a Statement of Intent on what my chosen concept is for my Final Major Project. I have attached this document below.

Statement of Intent 

Statement Of Intent -2j2p3bt

I am happy with my idea and are looking forward to working on it in the future. I am now going to still focus on research for the time being and expanding my knowledge of cancer and campaigns more to make my work more rounded in the future. Overall I am happy with my work but did find that I ran out of time near the end of the mockups were not as good as I would have liked and I would have liked to research more on branding and typography more.

Final Idea and Press Release

Eleanor Newman3 Comments

After much deliberation, I have decided to choose the M&S X Just for you as my Final Project Proposal Idea. I feel very passionately about the concept and really think I could pull the idea off. I have made a list of the possible outcomes Ithink I could produce as part of my final piece.

The outcomes I want to achieve are:

  • Brand Pack Booklet
  • Campaign imagery for Collaboration with M&S
  • Launch Event Pack
  • Full operational website and social media for ‘Just for You’ and M&S Campaign
  • One fully produced Care Package

As part of my research Project, I have written a Press Release as if I was part of M&S to see how it would read I am quite happy with how it turned out and think it explains my concept well.

Press Release

 

Idea 2: M&S X Just for you

Eleanor Newman1 Comment

I next wanted to create Mockups for my Second Idea, I have decided to call the charity Just for You and the collaboration M&S X Just for you. The target market of the clothing that is sold in M & S is everyone would be between the ages of 21 – 39, but I think I could market it for all age ranges of people who have been affected by Cancer.

The idea aims to create an awareness campaign in partnership with M&S to launch a pyjama and loungewear range instore and online where 25% of the profits go towards building care packages for people who are going through Cancer. Each parcel will be personalised to the individual, specially selected based on what Cancer they have, what treatment they are having and what they like. This campaign aims to create awareness about cancer as well as supporting people that are going through treatment and helping them not only stay stylish but helping them keep their sense of individuality and dignity.

I have created Mockups of how I would want to brand ‘Just For you’ to look.

Logo 

I really like the logo, I chose the colour of Blue because it has connotations with Calmness and Reliability. I used the Cancer Ribbons as inspiration but reimagined it in a heart shape with illustrates a love for the people that we would be sending packages to.

Website 

I also created a mockup of the Just for you website ‘About us page’ I did this to partly see how I the brand might look online but also to help me explain what the brand is and to clarify it to myself without waffling. I’m not a huge fan of the website layout as I like it looks bland, I would definitely work on this in the future. But for helping me to clarify what my campaign is I found it incredibly use full.

Poster 

For the poster, I decided to create an infographic, as I wanted the poster to be informative as well as easy to read and appealing. I like the concept behind the poster but think If I do take this forward I would like to redo it and make the illustrations more detailed and use better facts.

Instagram 

I really like my mock-up of the ‘Just for you’ Instagram page. my only note would be that I would use my own photography when I do it later on in the project.

 

M&S Branding 

I also created the M&S branding that they would use to promote the brand as I wanted to try and create something that already has strict guidelines. I looked at another M&S branding from past collaborations to understand how the brand would illustrate and promote this collaboration.

Website

 

I really like my M&S website mockup, I think it really does look like something you would find on the M&S website. I only difference I would do is that I use my own photography in the future.

Social Media  

I also created an M&S’s Instagram account to show how Marks and Spencers might post about it on its social media. It’s not my favourite mockup that I have created, and I would definitely redo this if I take this idea forward.

Adaptable Co. MockUps

Eleanor Newman2 Comments

I have started creating mockups for what my adaptable clothing range for the elderly would be. I have decided to call the brand Adaptable Co. The target market for my brand would be men and women over the age of 70-75 who, who are having medical issues such as; Parkinson’s and Alzheimer’s. Also in my target market would be men and women who live in a care home, it could be either the care home themselves that get the clothing or the residents, the garment would allow them to dress themselves helping them to gain back their independence.

Poster

This is the mock up I have created for the poster, I really like the design I think it looks clean and straightforward as well as easy to read.

Website

I have also created a mockup website for Adaptable Co. I know that a lot of my clients won’t really use the internet, but their families do, and with an ageing population, I want my brand to last so in the future more old people will be computer literate, so the website is critical. The website is simple with just black and white imagery, if I take this forward I would want to work on the website more and make it more appealing and possibly add some colour.

Final Major Project Idea

Eleanor Newman2 Comments

I have been brainstorming for an idea for my final major project, I have taken the four groups that I have been studying and brainstormed all the different ideas I could think of that I could do for my project. After much deliberation, I have decided on two different approaches.

Idea 1: Launching an adaptable clothing range for old people that have physical problems that make dressing themselves an impossible task. This range would help them gain independence back and also the clothing would be made in the UK and fashionable so no need for the tracksuit bottoms.

If I took this idea forward for my final piece I could create:

  • A print campaign, eg. poster and flyers
  • Adverts for the TV and radio
  • Booklet to go into the newspaper
  • Business Cards
  • Online Website/ Social Media
  • Brand Booklet

Idea 2: Is a charity that creates personalized care packages that go to people who are going through cancer. The boxes will be individual to the person so each package would depend on what cancer they have, what treatment they are having and what they like and dislike. The campaign would be a collaboration with M&S who would be making adaptable nightwear and loungewear to go in the parcels. To fund this, they would create a range of nightwear and loungewear that they would sell instore and online and 20% of the sales would go towards making the adaptable nightwear to go in the parcels.

If I took this idea forward for my final piece I could create:

  • A print campaign, eg. poster and flyers
  • Brand Pack
  • Launch Event Book
  • Fully Working Website/ Social Media
  • One fully produced Care Package

I’m torn between these two ideas, so I’m going to try and create some imagery and see if that helps me choose what my final design will be.

Mastectomy Bras

Eleanor Newman1 Comment

I next wanted to research what clothing existed for people on the high street that had been or were currently going through Cancer. I soon realised there wasn’t much on offer, the most common item that a few shops sold were mastectomy bras. A lot of women choose to have a mastectomy when going through breast cancer. One of the main problems after having one is dealing with the effects mentally of losing their breasts or breast. Some retailers have started to make and sell mastectomy and post-surgery bras to help women with this change. M&S was the first high street retailer to sell them followed quickly by Debenhams.

Debenhams

Debenhams website is clear and easy to read and quite attractive, there is a lot of information on the Mastectomy and Post – surgery page on how to shop and what makes their bra’s different. They have an extensive variety of bra’s, that are sold at the same price as the ‘normal’ bras.

M&S

M&S were the first retailers to sell mastectomy bras, they also work with Coppafeel so for every bra that is sold 10% of the price goes to Breast Cancer Now charity. M&S’s website is played out a little more straightforward then Debenhams, and there is little to no information on the page about the bra’s or how to shop them. The designs are also a little duller than the Debenhams ones which are quite bright and colourful.

From all my research, that I have done in this module across all the groups.  I have been shocked to see how many time the high street retailers don’t cater for a large selection of society whether that be people with physical disabilities, older generation or people with health problems who regularly have treatment or surgery. I am particularly interested in adaptable clothing and think I want to take this forward into my Final Major Project.

Live Better With Cancer

Eleanor Newman1 Comment

About

Live better with cancer is a website created by Tamara Rajah, in 2015. Live better with cancer is a one-stop shop for cancer patients; to help relieve the side effects that negatively impact on their everyday lives. The business has now helped over 45,000 customers around the world. Tamara worked in healthcare and saw how neglected the ‘everyday life’ side of healthcare. Then after both her grandparents got diagnosed with cancer she decided to start a website where people could find everything they needed under lots of different categories.

  

Products

When you first go onto the website you get met with a considerable array of categories from skin, sick, sleeping to sex. They also sell hamper’s that you can give as gifts to people going through cancer. The baskets are quite goofed prices compared to rival companies. They also come in hamper’s rather than boxes, so they depending on what treatment people are going through.

 

Blog and Info

As well as the products they sell, they also offer a blog where they write up gift guides, tips for people going through hair loss and even posts for people that are living with someone who is going through cancer. Such as ‘A guide for careers’ and dealing with grief. But alongside the blog is a community forum where people can ask questions such as ‘Feeling Sick’, ‘Worrying about returning’ and ‘cooling caps’. I think this is an excellent idea for having a community spirit. As well as these two they also have a cancer support map which show’s you all the places you can o if you need help or support. Live better with cancer also has a podcast so you really can find them on so many platforms.

Social Media

Live better with Cancer also uses social media to connect its message. Thye uses Instagram, Facebook and Twitter. The post regularly and have quite a few followers. I really like the community element of this company and how they offer a lot of information and solutions to everyday problems.