I wanted to look at the logo, I created a logo in the last module but I made it quick and I wanted to see if I could improve on it. The original logo I had was a take on the Cancer ribbons repositioned into a heart shape, with the company name written underneath. I wanted to see if I could make it look better as I feel the logo looked unprofessional and a little cheap. I started by playing with the stroke thickness and the size of both the text and the heart. 
I then tried placing the objects in a circle either filled or just lined with the different colours that I chose from my mood boards. I really liked the look of these especially the filled ones, but I think they look more like designs that would be used on stickers or merchandise rather than the logo. I don’t think I’m going to use these as my logo but I might use them in the future in merchandise or packaging designs.
I wanted to try and get away from the heart idea and try and think of a new one, so I thought that as we are making parcels I would try looking into that. I drew parcels and bows and tried to see what one looked best. I really didn’t like the bows as they were too much and I felt like there was nowhere to put them. I also didn’t like the parcels as it felt cheap and the parcels weren’t going to look like that so I didn’t feel like it made much sense.
I did however like the design of the outline of the parcel with a continuous line, I also experimented with different colours and I was really close to choosing this design as my final outcome.
Even though I really like this logo and was really close to picking it as my final outcome, I still felt like there was something missing the more I looked at the parcel the more it looked like a plant pot! My companies USP is the adaptable clothing so I thought it didn’t make much sense to have the parcel on the logo. So I decided to go back and try again. I knew all my favourite logo’s where in circles so I thought I would start with that idea but try and make the wording part of the circle, which I really liked. I also tried experimenting with the name of the company and thought of the idea of abbreviating it to J.F.Y, making it shorter and more fun. I really liked my outcomes and found it hard to chose which one I liked best.
I have found the new logo I incorporated the circle with text and the ribbon and abbreviation name. I chose to put the colours in blue and grey as I felt it fitted with the modern and minimal feel that I wanted my company to have. I really like it and think it encapsulates my company perfectly.
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