I’m working towards creating my Brand Book for my company Just For You. In order to do this, I need to work out the basics of the company such as Target Market. To help me to figure out who my target market is I found a load of Statistics on Cancer such as What are the most common types of Cancer and what ages get diagnosed with Cancer the most. I chose the stats that stood out the most to me and wrote them down in my sketchbook below. This allowed me to see easier who my Target Market was and what ages I wanted my company to the aimed at.
From my stats, I started writing up my target market, I have decided to aim for the age range of 22 – 49-year-olds. I have chosen this because from my stats I found that 0 -24-year-old Cancer diagnoses have risen by 24% and 25 – 49-year-olds have risen by 20%. As my company is going to launch aiming at women only I will start my target market at 22-year-olds up to 49-year-olds. I want my target market to not only be the individuals themselves who are going through Cancer but also their family and friends who might want to buy them gifts to show their support. I have created three profiles of my target market that show how my company could help them and impact their lives.
I want to next look at what typography I am going to use in my company, looking at recreating the Logo and choosing what typeface I want my company to have.
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