Elle’s editorial appealed to me mostly because of this disco effect shown through the lighting. The tools of pink and blue lighting give off this 80s disco vibe and could possibly make my location much more vibrant and relative to the era. The glimpses of natural light are effectively used to highlight the main accessories of the diamond necklaces and earrings which for my beauty ad is definitely a key inspiration to help viewers acknowledge the theme of the shoot and become drawn to the jewellery. The lighting can help give me a much more unconventional theme too, as using everyday wear such as simple denim jeans contrasted with disco like attire in a disco / work out like scenario would reinforce an unusual idea – similar to Gucci’s concepts.


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