Whilst researching further into Alexander Mcqueen; the brand as a whole, Stella McCartney seemed to follow or sideline against it. I think it is important to check thriving brands or competitors when encouraging a completely new collection, as i will need to see how i can better the products compared to other brands. McCartney’s lingerie components actually seem like the complete opposite to Mcqueen’s typical designs; the colour, materials..

The brands are obviously compared because of the exclusiveness and high-end similarities, NOT because of similarities in designs. I think this could be a positive when adapting upon my brand and i could also take shooting / styling techniques from her look books, so Mcqueen could appeal to a much wider range of audience by showing a different side.

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