I have just come home after receiving my new brief for my final year of university, how the four years have flown!

The brief is called Creative Research in Fashion Communication and entails us to develop, research and test ideas through the use of a sketchbook in preparation for our Final Major Project.  In the second year, we had to specialize in a specialism there were three choices; Photography and Styling, Imaging and Space and Visual Promotion. I chose to specialize in Visual Promotion, and after doing a placement year at Tommy Hilfiger in Amsterdam in the Global Communications team, I have decided to carry on in this specialism. The submission requirements of this brief ask us to come up with two ideas for a 360-degree visual social media campaign, a press campaign with a press release, an up to date blog, sketchbook with research and testing and a 750 – 1000 word count of a statement of intent.

At the moment I don’t really have idea’s, so I’m going to do research into what a 360-degree campaign is and examples of successful ones, to try and get some inspiration. I am also going to try and go and see some exhibitions, there is one at the V and A on Sustainability that looks interesting.