I wanted to look at the logo, I created a logo in the last module but I made it quick and I wanted to see if I could improve on it. The original logo I had was a take on the Cancer ribbons repositioned into a heart shape, with the company name written underneath. I wanted to see if I could make it look better as I feel the logo looked unprofessional and a little cheap. I started by playing with the stroke thickness and the size of both the text and the heart.   

I then tried placing the objects in a circle either filled or just lined with the different colours that I chose from my mood boards. I really liked the look of these especially the filled ones, but I think they look more like designs that would be used on stickers or merchandise rather than the logo. I don’t think I’m going to use these as my logo but I might use them in the future in merchandise or packaging designs.

 I wanted to try and get away from the heart idea and try and think of a new one, so I thought that as we are making parcels I would try looking into that. I drew parcels and bows and tried to see what one looked best. I really didn’t like the bows as they were too much and I felt like there was nowhere to put them. I also didn’t like the parcels as it felt cheap and the parcels weren’t going to look like that so I didn’t feel like it made much sense.

 

I did however like the design of the outline of the parcel with a continuous line, I also experimented with different colours and I was really close to choosing this design as my final outcome.

  

Even though I really like this logo and was really close to picking it as my final outcome, I still felt like there was something missing the more I looked at the parcel the more it looked like a plant pot! My companies USP is the adaptable clothing so I thought it didn’t make much sense to have the parcel on the logo. So I decided to go back and try again. I knew all my favourite logo’s where in circles so I thought I would start with that idea but try and make the wording part of the circle, which I really liked. I also tried experimenting with the name of the company and thought of the idea of abbreviating it to J.F.Y, making it shorter and more fun. I really liked my outcomes and found it hard to chose which one I liked best.

   

I have found the new logo I incorporated the circle with text and the ribbon and abbreviation name. I chose to put the colours in blue and grey as I felt it fitted with the modern and minimal feel that I wanted my company to have. I really like it and think it encapsulates my company perfectly.

I have finally found an app that creates my font that looks professional! I downloaded an app called Font Forge onto my computer, it’s an app that creates fonts that can be downloaded onto your computer so it can be used as a real font. I first opened the fonts that I had already made from Calligraphr onto the app, it opens the font into boxes similar to the template that I filled out for Calligraphr.

Logo Font 

 

Text Font

It then gives you the option to click on each letter or symbol and either change it completely or move points to either make the letter sharper or more rounded. For every letter, I changed something either it was letter points in others I completely redrew the shape. As I illustrate below.

 

After you are happy with the fonts you can ‘Generate Font’ where it saves it onto your computer so it can be used on illustrator or photoshop. Below are the finished fonts both Text and Logo, I’m really happy with both fonts it’s taken what feels like forever but I have finally finished my own fonts. I think this will really make my company stand out and they fit my vision perfectly. I next want to look at the logo and see if I can change that.   

I have had quite a lot of difficulty making my fonts for the logo and text. I tried creating them on Illustrator to find that in order to make the fonts you have to download an add on app for 40 pounds! So I have been trying to find other ways to create the fonts. I have just found an App called Calligrapher it claims to turn drawn fonts into professional fonts on the computer. It asks you to download a template and write the letters and numbers in the boxes before scanning back onto the website.

Text Font 

 

Logo Font 

I was very easy to do as I had already written out the whole alphabet before, so I knew how all the letters were meant to look. You then scan the template back into the computer and refine the letters, so I cleaned up some pen marks and went over some letters as the app picked up every little thing about the letters. You then click build font and after a few seconds it’s done and the fonts are downloaded onto your computer so you can use them straight away!

Text Font 

 Logo Font 

I’m happy that I finally have a font that I can use! But I’m still not happy with it, it’s not clean enough to be used professionally and the sizing is a little all over the place. I’m going to try and find another place to try and make the fonts neater.

Next, I wanted to look at the font of the company. I started by looking at the font for the logo, I have decided to stick with the company name ‘Just for You’. I really like the name and I think it really suits my company as the parcels are tailored for the individual’s needs and concerns. I started by drawing out different variations of the names until I was happy with a few of them, I ended up with four outcomes that I quite liked.      

After some deliberation, I chose three designs to take forward, one was more a handwriting style font, one was a bolder font and the third was a creative font. I then scanned these fonts onto Illustrator and sketched the outline of them to make a sharper and professional font.

I really liked the creative font but felt it was just a bit too much for a logo but a possibility to be used on future products, such as labels. I then played with the thickness of strokes and filling the fonts to choose which font I liked to be used in the logo. I decided to go with the more handwritten style as it goes with the personalisation element of the product.

I really enjoyed creating the font for the logo so I decided to make the font for the text also and try and create two professional fonts that could be used on illustrator and other apps. I used the same prosses to create what I wanted the text font to look like as I did for the logo font. Again I ended up with three different variations of fonts that I could use. I wanted the text font to have more structure than the logo font and be more professional and easy to read.

I ended up choosing the font pictured below as my final text font, I think its clear, easy to read and clean cut as well as going well with the logo font.

In order to create the fonts, I drew out what the alphabet would be like in each font along with basic punctuation and numbers.

Logo Font Alphabet 

 

Text Font Alphabet 

 

This was incredibly difficult as all the letters had to look like they belonged to the same family. I am happy with the outcomes and I will next scan them into illustrator and see if I can make a font out of them!

I’m working towards creating my Brand Book for my company Just For You. In order to do this, I need to work out the basics of the company such as Target Market. To help me to figure out who my target market is I found a load of Statistics on Cancer such as What are the most common types of Cancer and what ages get diagnosed with Cancer the most. I chose the stats that stood out the most to me and wrote them down in my sketchbook below. This allowed me to see easier who my Target Market was and what ages I wanted my company to the aimed at.

From my stats, I started writing up my target market, I have decided to aim for the age range of 22 – 49-year-olds. I have chosen this because from my stats I found that 0 -24-year-old Cancer diagnoses have risen by 24%  and 25 – 49-year-olds have risen by 20%. As my company is going to launch aiming at women only I will start my target market at 22-year-olds up to 49-year-olds. I want my target market to not only be the individuals themselves who are going through Cancer but also their family and friends who might want to buy them gifts to show their support. I have created three profiles of my target market that show how my company could help them and impact their lives.

I want to next look at what typography I am going to use in my company, looking at recreating the Logo and choosing what typeface I want my company to have.

I have decided to go back to the beginning to create my brand identity for the Brand Book I want to produce as one of my final outcomes. I have started this process by creating four mood boards that encapsulate my brands look. I decided in the last module to use a light blue and white as brand colours. This was because light blue was my mum’s favourite colour and also it has connotations of being calming. But I have since decided my brands colour palette to be Light Blue, White, Light Green, Light Grey and Gold. The reason I want these colours are that:

Gold – Warm tone, Adds a hint of luxury and is a bright and happy colour.

Light Grey – Subtle, Good background colour or outline, gives connotations of comfort and softness.

Light Green – Linked with Health and Nature, Spring and life.

I think all these colours go well together and encapsulate the vibe of my brand completely.

   

These are the four mood boards that created that illustrate my brand. I have used images of pants that signify the natural resources of all my products and the health element. Typography styles that I want to aim for, inspirational packaging and shoot styles that I want to be doing in my own work. I’m happy with these mood boards and feel like they give me a good start of inspiration for how I want my brand to be and the vibe I’m aiming for.

I have spent my Christmas break thinking about my Final Major Project and where I want it to go. I have got the marks and feedback from my Research Module and have been thinking about what I want to achieve and what I want my brand to be. I have decided to change my idea slightly, for my Final Major Project. I still want to create a brand called ‘Just for you’ that create Cancer care packages for people who are going through Cancer, but I’m going to change the idea of working in collaboration with M&S to create the adaptive clothing. Instead Just for you is going to make there own adaptive clothing as I wanted to be more creative with designs and I felt that would be best done if I created the designs myself instead of with M&S. I also want my brand to focus on being Brighton based, so I want to fill my Care Packages with products from Brighton based companies. I want to do this as I want to help support my local businesses and I feel it will be a good selling point for the brand. I also want to change all the imagery that I created for the last module (illustrated below) as I don’t feel like these images represent the brand that I have in my head. I also want to push myself outside my comfort zones in terms of style for my work to grow.

  

I have also created a Mind – Map of what I want to achieve as my final outcomes as well as how I’m going to do it. I am a very visual and kinetic learner, so I find mind – maps incredibly useful for me to see how my project is going to be and how it’s going to be done. The first thing I want to do is create the core of my brand so I can start building my Brand Book.

A new year and I can’t quite believe that after four years university is nearly over! Over Christmas, I have been thinking about my final project and where I want to take my project. I have got my grade back from my create research module and had feedback back at what I need to improve on. After doing a lot of research to create my idea, I now want to be more artistic and be a lot more creative. I am planning to go to London to see some exhibitions to gain inspiration for my own work as I am struggling to decide on what style I want my brand to have. Branding is fundamental to the identity of my brand, so I want to start researching artists and styles as well as pinpoint the brand I want to create and work towards creating a brand book for Just for You.