Now that I have finished my final major project, I want to reflect on the journey from my statement of intent to my final piece. For my statement of intent, my original idea was to create an awareness campaign to launch pyjamas and loungewear range with the clothing brand M&S, where 25% of the profits would go towards creating care packages. The care packages were going to be tailored to the individual and would include specially selected products suitable for someone going through different types of treatments and cancers.

After handing in my statement of intent, I met with my tutor whom I spoke through my statement of intent with. I realized that my concept was good, but the campaign idea was very confusing as not only would I have to create a brand from scratch, but I would also have to launch the M&S collaboration and the care packages. With the help of my lecturers, I changed my idea of just creating my adaptable clothing brand who also creates care packages. I kept the same idea of being able to create clothing and care packages that were tailored to different cancers and treatments, but I decided to not use M&S as a partner company. I realized that even though M&S was a company that had done campaigns before to raise cancer awareness the most popular being Coppa Feel with collaboration with their lingerie, they didn’t fit in with my companies’ morals of being cruelty-free, vegan, sustainable and I wanted my clothing to be produced in the UK. Due to these points, I decided that the best option would be to collaborate with local businesses from Brighton that adhere to the same morals as me. Not only would that be good from a selling point of view, but I also want to support local businesses that were up and coming. I am really happy that I did this as I found the local businesses to be much more willing to speak with me and I even got to interview with one of the business owners Corinne Taylor. I really enjoyed working with real businesses and making relationships with them, I found it quite overwhelming at first to approach companies, but they were all really nice and had a real interest in my project and most of the companies sent me all their products for free, so I could use them. This project has definitely helped me develop my communication skills and given me confidence when talking to professionals in a business context.

From my last module, I wanted to work more on my photography and being more creative, as I was very research-based before. For my Final Major Project, I have created my own typography, illustrations in different mediums and experimented with photography in both film and digital cameras. I am happy with the experimentation that I did, and I really enjoyed learning new skills such as water painting which I have always admired but found difficult to work with. Photography is another technique that I have always found to be my weakest, but I am really happy with the photographs that I took. I found film the most difficult to shoot as I had to make sure the depth of field and aperture are consistent with the shots that I was taking in order to produce the best quality photographs. I also shot for the first time in a lightbox, it took a few attempts for me to get my head around how to get the best shots but I’m happy that the shots look good and also that I have improved my photography skills.

In my Statement of Intent, I wrote that my project aims for my final piece was to create, a brand booklet, Campaign imagery for the collaboration with M&S with a launch pack, a fully operational website with active social media and one fully produced care package. Looking back, I think my aims were too big for the time scale I had. I instead decided to only create some of the original aims but to make sure that I conducted them at the best level that I could. My final outcomes for my Final Major Project was one Brand Book, a fully operational website and active social media and one fully produced care package. By making my aims smaller I was able to invest in them all more and really create an in-depth Brand Book and website.

Overall, I am happy with what I created, I feel really proud of myself for speaking with real companies and having relationships with them, as well as creating the Brand Book and the Website. If I could go back, I would have wanted to do more and go into more depth in the business side of the company looking into finances, but unfortunately, I ran out of time. I am really pleased with the concept of the company and have really enjoyed watching it come to life and grow in front of my very eyes. I definitely think Just For You could be a successful company and I hope to be able to pursue it more in the future.

 

I have finally finished my Brand Book!! It feels like it has taken forever but it’s done. I’m so happy with it and it is even better then I thought it would be. I found this whole year so tough and mentally draining, but I’m so happy that it’s all come together in the end!

                                   

I have recently been looking into advertising for Just For You, I know my main advertising route is going to be done online as I think that would be more successful. But I have made some posters for if we did do outside promoting, similar to our Instagram posts I would want our posters to be uplifting and positive as Cancer doesn’t have to be all sad and negative.

As my website had a subscriber element I have created Direct Marketing in the form of emails, I have created a few email mockups of what someone would get. I hope this helps to bring customers back if they have shopped with us before.

 

Social media is so important now for companies to have now, so I have created an Instagram account, Twitter Account and Facebook page for Just For You. Instagram will be the main platform that I will use as it’s a lot more popular than Facebook and Twitter. But I have created those accounts as I think it’s important to be in every social platform possible in order to reach as many people as possible. I want the content I post to be uplifting and positive as well as informative.

   

I have finally finished my website! I feel like it has taken ages, but it is finally done. I have created a fully working website from Wix and have brought the domain so it is officially on the internet. I wanted people to be able to search depending on what cancer they had and what treatment they were having so they could find what they needed quickly and with ease. I drew the Cancer ribbons for the most common cancers for women and drew out the symbols for Chemotherapy, Radiotherapy and Palliative Care for the treatment pages. Overall I am really happy with how it has all turned out and I’m happy that it is exactly how I imagined it to be.

   

I also wanted to shoot the products in the parcel, as I think I need that to illustrate how the product will look. I brought a nightdress that was similar to my designs and has used that to illustrate where the clothing would be and how it would shoot. I also have chosen to use a white box as that is what I would want the parcels to come in. I took two shots one of them in the parcel and one with the contents out, I think I will need both the shots for the shop part of the website.

Now that I finally have all my products I want to start shooting them! I wanted to shoot all my products that would be going into my parcels separately, so then I could use them in my brand book. I shot my images in a lightbox, which I had never used before but after a while, I got the hang of it. Overall I am very happy with my outcomes and now want to start looking and shooting the parcels all together. As I shot a lot I have only put a few photos from the shoot on here.

 

 

I have been really lucky when it came to local companies wanting to work with me on my project. I have so far got Youjuice, Bird and Blend, Brighton Gin, Pag’s Treats, Balmonds and Corinne Taylor. I was lucky enough to not only have Corinne Taylor’s support but I also went and met her and did an interview with her. She was so lovely and even gave me a few of her products for free!

I have been struggling to know what to put in my brand book, so I have been looking at some professional ones online to see what I should be including. My favourite ones are Skype, Coca Cola and Jamie Oliver.

Skype

I really liked the skype brand book as it was fun and bright, I especially liked their ‘Tone of Voice’ page and how they did a how not use there logo. I think doing this gives a clear example to people and also illustrates why those rules are there for a reason.

Coca Cola

I think the Coca Cola Brand Book was really professional, I liked the history of the logo’s and their typography pages. They also had a colour palette page with all the Hex codes and Pan colours which I think is a really important element to include in a brand book.

Jamie Oliver 

The Jamie Oliver brand book was probably my favourite one, I think the layout was really good and I really liked the logo do’s and don’t page, I definitely think I will be including this in my own Brand Book.

I’m happy I looked at example Brand Books as they have given me lots of ideas of how I want to lay out my own brand book.

I thought it would be important for me to create a SWOT of my company not only would this help me to get a better understanding of my company, but it would also make me aware of what I need to work on and how I could improve.

I wanted to do a brand positioning map as I wanted to see where I sat in relation to my competitors. As my concept is quite unique there is not really a company that does adaptable clothing and cancer parcels so I decided to put them both together. I am overall quite happy where I sit as I have a nice gap around me, I’m cheaper than most of my competitors and I would like to think my products are better than theirs as my clothing is fashionable and I offer more then a lot of them do.