About
Cancer be glammed otherwise known as GBG was founded in 2009 by two friends Ellen Weiss Leander and Lisa. Both women had cancer and understood the problems and stresses that come from it. They both looked for practical yet fashionable recovery products and style solutions that would help them to look better and reclaim their sense of self. But they soon realised that there was no such place, and so GBG was born. GBG is a website to help women prepare for the non-surgical appearance side to help provide people with easy access to popular recovery products and lifestyle solutions. And for family and friends who want to show their support, they offer thoughtful gifts that women in treatment will use and appreciate. Unfortunately, Ellen passed away in 2012, but Lisa still works on the website and keeps it going. On the website, you get given a large option of categories to choose from clothing, journals and planners, wigs, skin care, gifts and doctors advice. The website is easy to use and full of information and products to look at. Cancer be glammed is there to help women diagnosed with all forms of cancer recover with dignity, self-esteem and style.
Products
Cancer be glammed don’t make there own products, they just point people to products they can buy. The one that stood out to me the most was the cancer gift baskets, I really like the idea of a hamper and will be looking into this next. The buskets are quite basic, full of other brands products and really expensive. But I think I could come up with a better package. As well as products they also have a selection where they talk about all the different charities and places where people can go for advice or talk telling their readers ‘You are not alone’.
Blog
Cancer is glammed also has a blog that they regularly update. This has story’s, advice and fashion. One of the articles that caught my attention was called ‘What should I bring to Chemo’ I love that this is spoken about and she asks the followers for advice, so it really is a community feel.
Guide
Cancer is glammed have also released a guide called ‘Recover in style’. This guide prepares women facing all form of cancer, about appearance. This magazine-style guide empowers women to tackle day to day recovery challenges while maintaining their dignity, self-esteem and personal style.
Social Media
CBG also uses social media to help push their awareness, they use Facebook, Instagram, Pinterest and Twitter. The most interesting one is youTube. They put up videos where they talk to people about treatments and fashions. I think this is an excellent and unique idea that really adds to the brand and community spirit of the brand.