I have been struggling to know what to put in my brand book, so I have been looking at some professional ones online to see what I should be including. My favourite ones are Skype, Coca Cola and Jamie Oliver.
Skype
I really liked the skype brand book as it was fun and bright, I especially liked their ‘Tone of Voice’ page and how they did a how not use there logo. I think doing this gives a clear example to people and also illustrates why those rules are there for a reason.
Coca Cola
I think the Coca Cola Brand Book was really professional, I liked the history of the logo’s and their typography pages. They also had a colour palette page with all the Hex codes and Pan colours which I think is a really important element to include in a brand book.
Jamie Oliver
The Jamie Oliver brand book was probably my favourite one, I think the layout was really good and I really liked the logo do’s and don’t page, I definitely think I will be including this in my own Brand Book.
I’m happy I looked at example Brand Books as they have given me lots of ideas of how I want to lay out my own brand book.
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