Stand up to Cancer is a fundraising telethon on Channel 4. It is an annual campaign that brings the UK together to speed up progress in life-saving cancer research. Stand up to cancer funds research, which takes developments in the labs and accelerates them into brand new tests and treatments for cancer patients who need them. In the 1970s 1 in 4 people survived cancer how it is 2 in 4, stand up to cancer aim is to make it 3 in 4 by the year 2034. Stand up to cancer was originally launched in the US in 2008 and started in the UK in August 2012. The total amount of money raised in 2018 was an amazing 24,638,037.
To help with the fundraising channel 4 do special famous channel 4 shows such as ‘Great British Bake-off’, First Dates, Celebrity Gogglebox which runs for a week then they have a full show with performers, celebrities challenges are fighting cancer. As well as TV shows they also encourage people to fundraise themselves by hosting there own Bake Offs, Come Dine with Me’s etc they even sell packs online that you can buy to start your events with the official logos and face paints. They also sell merchandise you can buy such as T-shirts, bags and bracelets to name a few. They also use social media to gain a following they have 35.6K followers on Instagram, but they also use facebook, twitter and Youtube so they can interact with people across all platforms.
I really like this campaign and I think its a perfect example of how a successful 360-degree campaign is. This campaign uses print, online, tv and radio and even has products to help spread the message about the campaign and to raise money. I will be taking inspiration from this campaign of how to do it successfully, I also love how everything goes together, you can tell that they are all attached to the same campaign.