About
My chronic Style is the first clothing range designed for women who suffer from invisible illnesses. The founder of My Chronic Style is Paula P, she suffers from Endometriosis, Adenomyosis, Fibromyalgia and chronic fatigue syndrome. Due to her illness, she found that not only was getting up and dressed hard but the idea of having to find something that was comfortable to wear was a huge issue. Because of her illness, Paula needs to wear clothes that are comfortable but aren’t too scruffy looking, so women can leave the house feeling confident about themselves. This is the first clothing range designed for women with chronic illness in the world. The company only started this year so the website is nice but quite basic, I think this will change the longer the company is open. I really like the idea of this company which is to make fashion accessible for all. I have taken inspiration from this company as I really like the message they are sending.
Products
My Chronic Style sells lots of different ranges of clothing from full outfits, dresses, skirts, tops, trousers, underwear, accessories, sunglasses and nightwear. All the products are available from S to XXXL which is really good as any women of any size could buy the clothing. It doesn’t say on the website where the clothing is made and buys looking at the website I’m assuming that the clothing is made oversea’s which I don’t really agree with. I also think the photoshoots look quite fake photoshopped which I think hurts the brand. But they do have good reviews on there website and it shows that they ship all over the world.
Social Media
My Chronic Style has several social media platforms that they regularly update. They have Facebook, Instagram, Twitter for a new company they have done well to get the followers and customers that they have especially as they haven’t come from a famous background like a lot of other people.
