Elle Newman

If I decide to use the older generation in my final major project then I wanted to know what influencers would be useful in order to help sell my idea and to reach the audience I am aiming for.  As influencers are incredibly useful not only to promote a campaign or product but also to help reach the audience I’m wanting to reach, I am also incredibly interested into if there are any social media influencers that are over the age of 50, as there are thousands of influencers who are between 15 and 30.

Sarah Jane Adams

The first influencer I found was Sarah Jane Adams a 63-year-old influencer from Australia. She has over 150,000 Instagram followers, she originally set up an Instagram account to help sell her jewellery but ended up getting followers due to her cool sense of style. She is famous for her hashtag #MyWinklesAreMyStripes which encapsulates Sarah’s whole style and vibe. I think Sarah Jane Adams is a huge inspiration and that her amount of followers say it all.

Lyn Slater (The Accidental Icon)

Lyn Slater is a 65-year-old woman from New York, she has 200,000 Instagram followers and a very popular blog. She says her blog articles are not about ‘Me saying companies need to start creating an over 50 sub-brand but rather think of me as a consumer.’ She has a wicked sense of style and has featured in magazines all over the world. She also says on her blog that ‘I’m not twenty and I don’t want to be twenty, but I am pretty cool and here I am.’ Lyn’s message is simple I’m over 50 and here so don’t ignore me. I love this and feel it is a feeling a lot of old people will agree with as the saying goes you’re only as old as you feel.

Grece Ghanem

Grece Ghanem is a 53-year-old personal trainer from Montreal. Ghanem has gained 48,000 Instagram followers because she is so feisty and fearless about putting herself and her style out there. She has collaborated with brands such as Sephora and Club Monco which have flocked to collaborate with her. The reason I love Grece Ghanem is that you see her wearing items in her Instagram posts more then once, nothing ever gets thrown away she still has clothing from the ’80s, which in a day and age where sustainability in fashion is a hot topic is a perfect message to be sending out.

Baddie Winkle

Baddie Winkle or Helen Ruth Ela Van Winkle which is also known is 90 years old and started her Instagram account at 85. She always says she was a Rebel when she was younger in terms of the way she dressed and liked to push the boundaries. She has 3.8 Millian Instagram followers and has appeared in various music videos and magazines and has been pictured with celebrities from all over the world. In 2016 she even launched her own clothing range with Missguided which was a huge success. I personally aren’t a huge fan of her style and I feel a lot of women over 50 would agree that they wouldn’t wear this kind of clothing, I can appreciate what she is doing and that not only is she happy she illustrates that just because your 90 doesn’t mean you can’t dress the way you want to dress even if other people don’t agree with what you choose to wear and that message I completly agree with.

I found it really enjoyable researching into different influencers over the age of 50 and some of them especially Grece Ghanem and Lynn Slater I have started following on Instagram myself as I loved there style and found them really refreshing to inspire too, not only my style now but how I could look and dress in the future. I think a lot of people see getting old as a bad thing and these women are definitely highlighting that getting older doesn’t mean you should stop living and that I find truly inspiring.