We live in an ageing population, so why does the fashion industry refuse to cater to old people? The Fashion industry has an obsession with youth, which is strange if you think that not only is there more old people in the world then young but the older generation are the people with money that are likely to spend it on clothing, as younger people don’t have as many expendable incomes. I think the fashion industry is completely ignoring this huge proportion of people and mainly catering to younger audiences. I recently watched a film called ‘Iris’ about Iris Apfel a 93-year-old fashion icon and designer. She talks in the film about how clothing looks better on older people and how older people know their bodies so well that they know what works for them and doesn’t. She also talks about how older people feel patronized and get treated and spoken to like children.
I think the older generation would be a really good group of people to look into for creating a campaign around. I don’t really feel like they have been looked into as much as Plus size and also there is so much you could do with it and to make a difference to peoples lives. I think the fashion industry really does have to start catering for everybody even if they are over 60 years old!