In 2015 Dolce and Gabbana released its spring campaign, which featured unknown elderly women. The Italian designers wanted to stay true to their roots and show their vision of a family orientated lifestyle. It is still unknown as to who these women are, but they bring a sense of authenticity to the campaign. They are shown advertising Dolce and Gabbana’s handbags and accessories either with each other or with the family.
This advert got a lot of attention from the public, it was the first designer brand to use older women in their advertising. Even though I’m not a huge fan of this campaign, I think it looks boring and they don’t really use the older women in an original way they just stand or sit there, I do think this was a breakthrough in term of including older women in fashion advertising.
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