Dolce and Gabbana

In 2015 Dolce and Gabbana released its spring campaign, which featured unknown elderly women. The Italian designers wanted to stay true to their roots and show their vision of a family orientated lifestyle. It is still unknown as to who these women are, but they bring a sense of authenticity to the campaign. They are shown advertising Dolce and Gabbana’s handbags and accessories either with each other or with the family.

 

This advert got a lot of attention from the public, it was the first designer brand to use older women in their advertising. Even though I’m not a huge fan of this campaign, I think it looks boring and they don’t really use the older women in an original way they just stand or sit there, I do think this was a breakthrough in term of including older women in fashion advertising.

One thought on “Dolce and Gabbana

  1. Patricia Dobs December 28, 2024 / 2:58 pm

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