Its worth digging down beyond the sugar- tax proposals that are making all the headlines from Public Health England’s sugar evidence review. Here are a few points from the report that are worth chewing over:
- Marketing in all its many forms consistently influences food preference, choice and purchasing in children and adults. End of aisle displays, for example, leads to a 50% increase in purchases of fizzy drinks.
- Food promotions are more widespread in Britain than anywhere else in Europe, accounting for around 40% of all domestic food and drink spending.
- Price promotions increase the amount of food and drink people buy by around one-fifth. These are purchases people would not make without the in-store promotions. They also increase the amount of sugar purchased from higher sugar foods and drinks by 6% overall and influence purchasing by all socioeconomic and demographic groups.