SUGAR in the news – going beyond the sugar tax headlines

Its worth digging down beyond the sugar- tax proposals that are making all the headlines from Public Health England’s sugar evidence review.  Here are a few points from the report that are worth chewing over:

  1. Marketing in all its many forms consistently influences food preference, choice and purchasing in children and adults. End of aisle displays, for example, leads to a 50% increase in purchases of fizzy drinks.
  2. Food promotions are more widespread in Britain than anywhere else in Europe, accounting for around 40% of all domestic food and drink spending. IMG_2125
  3. Price promotions increase the amount of food and drink people buy by around one-fifth. These are purchases people would not make without the in-store promotions. They also increase the amount of sugar purchased from higher sugar foods and drinks by 6% overall and influence purchasing by all socioeconomic and demographic groups.

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