The storyline for this editorial was based around the horror perceptions that come with a night in a motel. It reflects back to this idea of Miles Aldridge’s 1950s Americana and a sense of cinematic themes because a typical American Motel is globally seen as quite a scary film setting or story. The styling used within this shoot helps identify the direction much more with the use of block colour against paisley, vintage-like backgrounds. There is a major contrast between each element of the outfit, for example the trousers against the bedding against the animal print scarf. The image on the left then becomes completely visible and made very aware of with this block coloured phone, that is the first part of the image you see because of its block colour. This editorial has taught me to play around with this use of block colour against pattern against block again because i feel that it gives the styling various dimensions of layers and ideas surrounding the concept. It also creates a much more pop art feel that i want to portray in the shoot so that the era of the 50’s/60’s is pulled through, but in a modern concept.