Gucci has undoubtedly been a key inspiration of mine throughout this entire project and somehow relates to every part of my work, regardless of theme. Here the campaign has been useful to study just because of how the models are shot in quite unconventional ways but seen as if it is the norm. For example, a random tiger on the bed but the woman seems unnerved and not really realising the ‘danger’ of what any other person in her position would be feeling.