STRENGTHS:

• UNIQUE OR MEMORABLE DESIGNS
• STRONG CORPORATE IMAGE
• HIGH FINANCIAL STATUS
• HIGH MARKET POSITION
• GLOBALLY KNOWN
• ALL ROUND CLOTHING MARKET E.G. WOMEN, MENS, KIDS.
• EXCLUSIVE AUDIENCES
• SPONSORED BY NEWGEN
• SARAH BURTON (CREATIVE DIRECTOR) REACHING WIDER MARKETS WITH NEW DESIGNS

WEAKNESSES:

• UNAFFORDABLE TO MANY MARKETS
• INITIAL WEBSITE HARD TO PURCHASE FROM
• LIMITED WALK IN ACCESSIBILITY COMPARED TO MORE AFFORDABLE SHOPS – ONLY 21 STORES GLOBALLY
• LOOK BOOKS/ ADVERTISEMENTS GIVE A SPECIFIC LIFESTYLE WHICH COULD BE OFF-PUTTING
• SARAH BURTON (CREATIVE DIRECTOR), MAY EVENTUALLY LOSE MCQUEEN’S INITIAL STYLE

OPPORTUNITIES:

• MORE FREQUENT USE OF SOCIAL MEDIA ACCOUNTS
• MODERNISE SOCIAL MEDIA ACCOUNTS TO ATTRACT MORE AUDIENCES
• EXPAND WORLDWIDE FURTHER ON FROM UK/USA
• SARAH BURTON (CREATIVE DIRECTOR) CAN FILL MASS GAP IN MARKET WITH NEW DESIGNS

THREATS:

• MORE FREQUENT USE OF SOCIAL MEDIA ACCOUNTS
• MODERNISE SOCIAL MEDIA ACCOUNTS TO ATTRACT MORE AUDIENCES
• EXPAND WORLDWIDE FURTHER ON FROM UK/USA
• SARAH BURTON (CREATIVE DIRECTOR) CAN FILL MASS GAP IN MARKET WITH NEW DESIGNS