ALEXANDER MCQUEEN: SWOT AND BCG

 

STRENGTHS:

  • UNIQUE OR MEMORABLE DESIGNS
  • STRONG CORPORATE IMAGE
  • HIGH FINANCIAL STATUS
  • HIGH MARKET POSITION
  • GLOBALLY KNOWN
  • ALL ROUND CLOTHING MARKET E.G. WOMEN, MENS, KIDS.
  • EXCLUSIVE AUDIENCES
  • SPONSORED BY NEWGEN
  • SARAH BURTON (CREATIVE DIRECTOR) REACHING WIDER MARKETS WITH NEW DESIGNS

WEAKNESSES:

  • UNAFFORDABLE TO MANY MARKETS
  • INITIAL WEBSITE HARD TO PURCHASE FROM
  • LIMITED WALK IN ACCESSIBILITY COMPARED TO MORE AFFORDABLE SHOPS – ONLY 21 STORES GLOBALLY
  • LOOK BOOKS/ ADVERTISEMENTS GIVE A SPECIFIC LIFESTYLE WHICH COULD BE OFF-PUTTING
  • SARAH BURTON (CREATIVE DIRECTOR), MAY EVENTUALLY LOSE MCQUEEN’S INITIAL STYLE

OPPORTUNITIES:

  • MORE FREQUENT USE OF SOCIAL MEDIA ACCOUNTS
  • MODERNISE SOCIAL MEDIA ACCOUNTS TO ATTRACT MORE AUDIENCES
  • EXPAND WORLDWIDE FURTHER ON FROM UK/USA
  • SARAH BURTON (CREATIVE DIRECTOR) CAN FILL MASS GAP IN MARKET WITH NEW DESIGNS

THREATS:

  • MORE FREQUENT USE OF SOCIAL MEDIA ACCOUNTS
  • MODERNISE SOCIAL MEDIA ACCOUNTS TO ATTRACT MORE AUDIENCES
  • EXPAND WORLDWIDE FURTHER ON FROM UK/USA
  • SARAH BURTON (CREATIVE DIRECTOR) CAN FILL MASS GAP IN MARKET WITH NEW DESIGNS

 

 

 

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