Marketing | School of Business and Law

The Search Marketing Circus: How you can tell your website is optimised for Search Engine Optimisation | What Sarah Did

Sarah Mclellan, one of our Business Management with Marketing student’s graduating this week has produced a blog for her Digital Marketing module. Below is an excerpt from her post ‘The Search Marketing Circus: How you can tell your website it optimised for Search Engine Optimisation’. You can view this, and her other posts on her blog here –…

How to audit one channel of an organisation’s digital marketing presence: Twitter

Business Management student Hind Adamou is taking our optional Digital Marketing module; which is available to all Law, Business Management and Marketing students. As part of this module, students write a blog on a topic related to digital marketing. Hind focused on an organisation’s digital marketing presence on Twitter: How to audit one channel of…

The Bottom Line not The Flat Line: How to evaluate your success and your risks with your PPC Campaign | What Sarah Did

Paid media is the most popular form of digital marketing right now (Kapoor et al., 2016), and as investing in PPC is one of the key marketing channels proposed by Chaffey (2015) and can be integral to your marketing plan. However, before you embark on a PPC campaign, know the hallmarks of success and the…

picture of Zoe Ashworth with Asher Rospigliosi

Tales from the cutting edge of online retail marketing

To help celebrate International Women’s Day our Business Management, Marketing Management and Law students were invited to hear from Business graduate, Zoe Ashford. Zoe graduated from Brighton Business School in 2003 and has since gained over 12 years’ experience from senior digital marketing positions within the Arcadia Group, Debenhams, John Lewis and more recently as…

Guest talk today from co-founder and Chief Marketing Officer of SkinNinja

At 1pm today we are welcoming alumni, Charlotte Morris, who will be speaking to our students about how her degree set the foundations for her career. Charlotte graduated from the BA(Hons) Retail Marketing degree programme (Eastbourne Campus) in 2006 and over the last 12 years has held a number of senior marketing roles including Direct…

image of Sugru repairing an iphone charger cable

Market entry exercise making easy work of buying Christmas presents

As part of their International Strategy module, members of the 2017/18 Brighton Business School MBA cohort were given just three hours to deliver a market entry strategy for Sugru and its amazing mouldable glue product… which is amongst Time Magazine’s 50 Best Inventions. The students analysed two potential geographical markets and considered a range of…

New partnership with Management Training Specialists

Each year we hold two prize-giving events to recognise the achievements of our students. These events are sponsored by local and national businesses. We caught up with Sean McPheat, Managing Director of one of our most recent sponsors, management training specialists, MTD Training. “MTD Training are absolutely delighted to be starting an on-going relationship with Brighton…

Véronique Boulocher-Passet (University of Brighton’s Business School), Sabine Ruaud (Edhec Business School), and Marie-Catherine Mars (Edhec Business School) receiving their award for Wikicells.

Writing winning case studies

Congratulations to Véronique Boulocher-Passet for another successful AFM/CCMP Case Writing Competition. Véronique Boulocher-Passet is a Marketing lecturer on our MBA and Masters courses. In 2016, Véronique’s case study “Wikicells” was awarded Best Educational Case Study by the Association Française de Marketing (AFM) and Centrale des Cases et Medias Pedagogiques (CCMP). Following on from last year’s…