Marketing | School of Business and Law

What can you do with a Marketing Management degree?

The University of Brighton is proud to offer Marketing Management BSc(Hons), a course designed to put your skills and knowledge into practice by working on client-based projects, developing innovative solutions to marketing problems. We focus on building your understanding of planning, strategy, consumer psychology, market research and digital customer experience – but with ethical and…

Two students laughing as they work on laptops in Elm House

Top reasons to study a business management degree at the University of Brighton

Discover the top reasons why studying business at the University of Brighton Business School is the perfect choice for aspiring professionals. From prestigious accreditations to practical experience and an inclusive environment, find out how Brighton can help you unlock your potential and achieve your career goals.

Students outside Elm House, home to the School of Business and Law

Business of Technology Scholarship applications now open

As digital technology continues to thrive and develop, its growing impact on all aspects of business is driving change in organisations everywhere. From robotics to virtual reality, artificial intelligence to the Internet of Things, the pace and scope of digital disruption in the modern world is accelerating fast. Undergraduate students within the School of Business…

Ground-breaking research project between universities deemed ‘Euro-visionary’

School of Business and Law lecturer, Dr Barbara Grabher, has recently contributed to a research project, commissioned by the British Council, that explores the impact of Eurovision 2023. The ‘ground-breaking research’ was lead by the University of Hull, in collaboration with the University of Brighton, the University of Glasgow, and Royal Holloway (University of London)….

From placement year to permanent position for marketing student MJ

Postgraduate student MJ recently completed our Marketing (Branding and Communications) MSc. As part of her master’s degree, she completed a 12-month placement year at Brandwatch, working as a marketing intern on the Growth Marketing Team. We caught up with MJ to find out more about her placement and what she got up to in her year…

Marketing grad joins NHS Graduate Management Training Scheme

Angela studied on our Marketing Management BSc(Hons) degree, and has recently started a graduate role at the NHS. In her first year, Angela will work as a Patient Safety and Governance Coordinator and in her second year as a Digital Business Graduate. What role did you apply for? I applied to the NHS Graduate Management Training…

Guest lecture: Analysing Eurovision as a destination marketing campaign

Our students have been looking at the Eurovision Song Contest as a case study to evaluate how events and festivals are used for destination marketing purposes. Guest lecturer – Dr Catherine Baker from the University of Hull, spoke to our students about the Eurovision Song Contest in Liverpool earlier this year. Catherine leads on the…

Elm House, home to the School of Business and Law

Guest lecture: How to plan a PR campaign

A few weeks ago our students were lucky enough to attend a guest lecture on planning a PR campaign. Flo Powell, joint Managing Director at award-winning B2B PR agency Midnight Communications, was kind enough to speak to our business entrepreneurship students about how to plan and execute a PR campaign. Flo’s key tip for our…

How to use AI in higher education and the workplace

Technology is forever changing and artificial intelligence (AI) is central to the conversation around what’s next. Earlier this month our Marketing Management BSc course leader Liz Hawkins organised an industry panel event for a discussion on AI, titled ‘How to use AI and get away with it’. “AI will fundamentally change the world for marketing,…

Fourth in the UK for economics – we’re up in the Guardian 2024 league tables

The results are in and the School of Business and Law has climbed up the Guardian University Guide 2024 league tables. The university overall now stands at 70 in the Guardian’s national league table, up from 92 last year. In the past five years we’ve moved up by more than 40 places. Subject specific results…