Marketing | School of Business and Law

Josselyn Jara: tips for SMEs on improving your website

Josselyn Jara is a Business BSc(Hons) student, taking our optional Digital Marketing module in her final year. I wanted to share her blog post, which forms part of her coursework, on how SMEs can improve their websites. The Internet has transformed business marketing to promote via a website, blogs, email, and social media (Marketing Donut,…

Building trust online: how can newly developed e-commerce sites obtain great customer testimonials?

How do we go about obtaining customer testimonials? This blog post by Ben Dale, a Business Management BSc (Hons) student taking our Digital Marketing module, explores how you can do just that. This post forms part of Ben’s coursework for this module. Customer satisfaction Obtaining quality customer testimonials all starts with having a customer focus and fulfilling…

Emerging themes (and how to get recruited) in the digital industry

On 15 June, twenty Brighton Business School students studying our Marketing and Business degrees attended an Open Day at the Jellyfish Digital Marketing Agency’s office in Brighton. The visit was the latest event in the ongoing relationship being developed by the Business School with Jellyfish that is enabling students to gain insight from one of The…

$$XXX Buy Viagra NOW! XXX$$: Cutting through the chaos of email marketing so you can boost your open and click-through rate – no junk in this trunk | Eden’s Blog Central

No this isn’t spam! But it is a great example of one of our Digital Marketing module student’s blogs. Eden, a Business Management BSc (Hons) student, blogs about how to boost open and click rates when using direct email marketing.

Digital Marketing Analysis: A student’s blog on fashion retail giants capturing millennials

This time of year is when I have the pleasure of reading and marking blog posts by students who are studying Digital Marketing (an optional module in their final year). As part of this module students are required to create their own blog analyzing how digital technology is transforming marketing. They have a lot of…

William Hulls on learning the practical skills of business

William Hulls graduated from Brighton Business School in 2011 with a degree in Business Management with Marketing. He was then able to get a position on a prestigious graduate scheme and has since gone from strength to strength within that company. “I am proud to be a Brighton business student, not only because It was…

Luke Hughes on tailoring your degree to suit your career aims

Luke Hughes graduated from Brighton Business School with a degree in Business Management with Marketing in 2011. “I am proud to be a Brighton Business School Graduate because what I learnt during my time at Brighton was very hands on and relevant to all areas of business allowing me to use the knowledge I had…

MBA Marketing Masterclass: the benefits of using the case study method

Dr Véronique Boulocher-Passet, Senior Lecturer in Marketing In teaching marketing to the MBA students, my choice naturally heads towards using the case method, which has endured as an effective teaching tool in business education for more than a century. A case study, or case, describes an actual situation and involves a decision, a challenge, an opportunity,…

Nina Finney on applying theory with best practice

Nina Finney, graduated with a degree in Business Management with Marketing from the Brighton Business School in 2013. “I am proud to be a Brighton Business School Graduate because the Business Management with Marketing course gave me a snapshot of the key levers which are crucial to understand when driving a business forward, and applying theory with best practice.”