School of Business and Law

Inspiring journeys to work

Italian Ministry of Tourism advertisement

Student work: An Italian destination marketing campaign critique

The School of Business and Law’s Destination Marketing module is an optional module for a number of courses, including Marketing Management BSc(Hons) and International Business Management BSc(Hons). The module explores the ways in which destination marketing is about much more than simply the marketing of tourist destinations. It looks at how destinations differentiate themselves from…

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Angela with course leader Liz Hawkins

Marketing grad joins NHS Graduate Management Training Scheme

Angela studied on our Marketing Management BSc(Hons) degree, and has recently started a graduate role at the NHS. In her first year, Angela will work as a Patient Safety and Governance Coordinator and in her second year as a Digital Business Graduate. What role did you apply for? I applied to the NHS Graduate Management Training…

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Illustration of Heidi

Destination marketing through film and literature

Last week, students on our Destination Marketing module learned about historic fictional literature figure, Heidi. Heidi is epitomised as the curly haired Swiss girl running through the Swiss Alps. She is the immortalised character of author Johanna Spyri, who created Heidi in the late 1800s. Onna Rageth, a senior research associate at the University of…

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Guest lecture: Analysing Eurovision as a destination marketing campaign

Our students have been looking at the Eurovision Song Contest as a case study to evaluate how events and festivals are used for destination marketing purposes. Guest lecturer – Dr Catherine Baker from the University of Hull, spoke to our students about the Eurovision Song Contest in Liverpool earlier this year. Catherine leads on the…

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AI industry panel event

How to use AI in higher education and the workplace 

Technology is forever changing and artificial intelligence (AI) is central to the conversation around what’s next. Earlier this month our Marketing Management BSc course leader Liz Hawkins organised an industry panel event for a discussion on AI, titled ‘How to use AI and get away with it’. “AI will fundamentally change the world for marketing,…

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Silver Award 2023 Teaching Excellence Framework

Brighton uni secures national silver award for teaching excellence

We’ve been recognised for the quality of our teaching and student outcomes in a UK-wide evaluation of higher education institutions. The university has secured a silver award in the national Teaching Excellence Framework (TEF). This award confirms that the student experience and student outcomes across all of the university’s undergraduate provision, including apprenticeships, are “typically…

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Students outside Elm House, home to the School of Business and Law

Fourth in the UK for economics – we’re up in the Guardian 2024 league tables

The results are in and the School of Business and Law has climbed up the Guardian University Guide 2024 league tables. The university overall now stands at 70 in the Guardian’s national league table, up from 92 last year. In the past five years we’ve moved up by more than 40 places. Subject specific results…

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Toni Hilton, Dean of the School of Business and Law

Celebrating the School of Business and Law Awards for Excellence 2023

The School of Business and Law hosted our annual Awards for Excellence on Friday 21 July 2023 at the Sallis Benney Theatre, at our city campus. The event was a celebration of academic achievements and excellence among our graduating students, with awards recognising their dedication and hard work. Our 2023 sponsored award winners The Bright…

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AACSB accredited

University of Brighton recognised as among world’s leading business schools

University of Brighton has been recognised as among the leading business schools worldwide after receiving accreditation from the world’s largest business education alliance.  Currently fewer than 6% of business schools are accredited by the Association to Advance Collegiate Schools of Business (AACSB). By gaining AACSB accreditation, the University has achieved its ambition to join a…

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Three summer school students smiling in their graduation gowns

Business and law summer school success

We welcomed 20 students on campus earlier this month to attend a three-day business and law summer school. Our summer school is a chance for year 12 students to take part in a free project-based university experience. Students get a taste of what to expect if they choose to come to uni, as well as…

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