School of Business and Law

At the School of Business and Law, University of Brighton, we teach, research and consult across the full range of business, management and law disciplines.

work desk with laptop, flowers and journal

My experience studying for a degree in Marketing Management

Hi, I am Arianna, a Marketing Management BSC(Hons) student who has just completed my second year. In this blog, I will share what a typical week looks like, and my highlights of the degree so far.

Marketing has become one of the most innovative and indispensable sectors of a business. It is the reason why we even know organisations exist. It merges analytics and imagination – that’s why I chose it.

What a typical week looks like as a marketing management student.

A typical week is deliberate but dynamic; deliberate in the sense that there are scheduled lectures and seminars every week. In a lecture, you learn the content and have some interactive discourse about it with the professor. Then comes the seminar, where the content is put into practice through case studies, practice questions or real-world examples. For example, in my Law for Marketing class – it’s not as scary as it may sound, I promise – I learnt about advertising law, both B2B and B2C. Then in my Friday seminar, we’d look at some scenarios of when this law could come into play.

The week is also dynamic, as there is a mixture of classes and self-study. For example, this semester I had classes on Mondays, Tuesdays and Fridays, giving me two days of self-study and time to enjoy extra-curricular activities. Stopping at the Book & Bean café in Elm House before or after class is also a must, I recommend their white chocolate cookie, shortbread, bacon-lettuce-and-tomato sandwiches and hot chocolate!

Some classes you may take include Law for Marketing, The Professional Marketing Practitioner (my personal favourite) and Marketing Analytics.

A group of people sit around a large white desk on their laptops, looking over at a screen at the far end of the table

Socialising and work experience

Work, trips and hanging out with friends keep me busy outside of university. As a marketing girlie, it’s fitting that I do some part-time work at a relevant company for experience, so I do – at Tower Marketing back home in the Cayman Islands – remotely, of course. I also made time to realise my dream of visiting Barcelona one day, see some pictures below.

traditional Spanish street in Barcelona A sign sitting outside of a shop reads 'Greetings from Barcelona' and is decorated with flowers and drawings of local landmarks Marketing Management student, Arianna

The Future and Career of a Marketing Student

After graduating, I hope to pursue a career under the marketing umbrella as a content marketing or advertising executive. I haven’t decided on the type of company yet, but fashion, beauty and tourism are the first that come to mind. The University of Brighton and my BSc (Hons) Marketing Management degree are the first – but very important – steps towards my future!

Interested in studying for a marketing degree?

Our marketing degree is designed to provide you with the skills and confidence needed to start your marketing career, including live client experience. You also have the opportunity to gain valuable industry experience and earn money with an optional placement year.
Find out more on the University of Brighton website.
Print Friendly, PDF & Email

Christina Camm • July 19, 2024


Previous Post

Next Post

Leave a Reply

Your email address will not be published / Required fields are marked *

Skip to toolbar