CIM Accredited Marketing courses

As a Business School we feel it’s vital to ensure we have good relationships with industry and professional bodies. It ensures that our courses are in-line with industry practice, but also provides membership, resources and access to networking events for our students, and in most cases, exemptions from institutes’ professional papers.

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Shelley’s placement helped her gain a part-time job during her studies

We recently met up with Shelley Pestell, a third year Finance and Investment BSc(Hons) student on placement at Chariot House Chartered Accountants.

“The placement really helped my future plans. I got a part-time job for my last year at university and it has given me more determination of where I want to go in life.”

Hear more from Shelley and watch her video below, and you can find out more about our Finance and Investment degree on our website.

Talking about teaching: using devices for learning

Students tell us they want more contact – what do they do with it? Learners have mobile devices, pen and paper are less visible, but how are the devices being used for learning?

Discussions within the university have suggested that students start with more contact to develop skills for more independent learning later in their study: a session led by Dr Sue Greener, Course Leader for our new Chartered Manager Degree Apprenticeship and Digital Marketing Module Leader, Asher Rospigliosi, recently discussed with fellow lecturers about how we encourage student learning in and out of class. Sue talks us through the discussions.

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CMI Diploma in Management and Leadership

We have a long-standing relationship with many professional bodies who accredit our courses, providing membership, resources and access to networking events for our students, and in most cases, exemptions from some professional papers.

For our Business Management students, we work closely with the Chartered Management Institute (CMI). Successful students will graduate with their degree, a year’s work experience and a CMI Level 5 Diploma in Management and Leadership.

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Ruta Kackauskaite on developing confidence both personally and professionally

Ruta Kackauskaite graduated from Brighton Business School in 2010 with a degree in Business Studies. After graduation, Ruta started working for American Express as a Project Analyst.

“Ever since entering Business Studies course back in 2006 I have realised that my life as I know it is about to change. I have learned how to read academic articles, books, structure my time, collaborate with people who I don’t know and get pretty good results, but most importantly I have learned how to be a confident person at both a personal and professional level. The support that was given to me and my peers throughout the studies was absolutely amazing and I found that the staff that work here are not only intelligent and well educated individuals but also kind, warm and approachable human beings.” Continue reading

OSTC Brighton v Sussex Trading Challenge 2017

The annual OSTC Trading Challenge provides a unique opportunity for our finance students to trade, in a virtual environment, through futures derivatives in a number of products including; commodities, equities and fixed income.

The prices, the news, the winning and the losing are real; the positions, profits and losses are imaginary. The Trading Challenge teaches students to make decisions under pressure, take calculated risks and experience the excitement of the trading floor.

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The Annual Law Careers Question Time: 28/02/16 @ 17:30

Don’t miss this year’s BBS Law Careers Question Time!

Similar to BBC’s Question Time, each year we hold an event for all Law students, providing them with the opportunity to question Barristers, Solicitors, Judges and other professionals who work within a law-related career.

Panel members will answer a range of questions from the audience. This is always a popular event and is targeted at Law undergraduates, CPE students, and those interested in a career in the legal sector. Everyone is invited to submit questions in advance so that we can share them with the panel.

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Best publication prize for Marie-Bénédicte Dembour

On 10 February, Professor Marie-Bénédicte Dembour received the Best Publication prize awarded by the Odysseus Academic Network which recognises outstanding academic research in the area of European Immigration or Asylum Law.

The Best Publication Prize recognises an outstanding contribution to the field by a more experienced researcher or professor. Professor Marie-Bénédicte Dembour was a joint winner of the category with Dr Cathryn Costello.

Marie-Bénédicte’s publication entitled ‘Study of the European Court of Human Rights with an Inter-American Counterpoint’ examines the way in which two of the world’s foremost human rights courts, the European Court of Human Rights and Inter-American Court of Human Rights, engage with claims lodged by migrants. It assesses whether the two courts remain true to their purpose of upholding human rights in migrant cases, and shows the differences in their approaches. It shows how the different social, moral, and political conceptions prevalent in Europe and Latin America can explain their different reasoning and contrasting outcomes.

The 2016 Winners of the Odysseus Network Prizes are awarded €1000 which is shared between the joint winners. The prizes were awarded at the 2017 Odysseus Annual Law and Policy Conference on 10 February 2017 in Brussels.

Listen to podcasts of the book.

Robin Pickering on Rolls Royce and the placements office

Robin Pickering graduated from Brighton Business School with a degree in Business Studies in 2013 after completing a years placement with Rolls-Royce Motor Cars.

Robin Pickering“I am so proud to be a Brighton University graduate because with the first class education I received, and overwhelming support I had from the placements office, I am now enjoying a rewarding career working for the pinnacle of super luxury motoring; Rolls-Royce Motor Cars. Having spent my placement year with Rolls-Royce I was asked to come back and join the team once I had graduated.” Continue reading

MBA Marketing Masterclass: the benefits of using the case study method

Dr Véronique Boulocher-PassetSenior Lecturer in Marketing

In teaching marketing to the MBA students, my choice naturally heads towards using the case method, which has endured as an effective teaching tool in business education for more than a century.

A case study, or case, describes an actual situation and involves a decision, a challenge, an opportunity, or an issue faced by a person in an organisation. Cases require the reader to “step into the shoes” of the key person in the case and to confront their situation. Traditional case teaching is unquestionably valuable to our teaching for bridging class and company.

Reaffirming theory

In marketing, conceptual material has to be made practical, and practical situations have to generate new conceptual insights. One major benefit I find of case analysis is its capacity to heighten the relevance of theoretical material. This very often enhances students’ involvement and enlivens teaching.

Selecting the right case study

When selecting case studies for a module, I choose the ones that will more specifically illustrate a new concept or theory, paying attention to cover different industry sectors, different sizes of organisations, public or private, in different countries. We also use those case studies to compare and contrast with the organisations students are currently working for.

Developing relevant and current case studies

One of main challenges to incorporate case studies in the classroom is the fast changing marketing environment that makes it hard sometimes to find relevant and interesting enough cases. That is why I also keep developing links with organisations to develop more recent cases. MBA students are a great help with this. I encourage them to capture stories from practitioners or situations they know, and become case writers by looking at a particular marketing issue one organisation is/was facing. They can even publish their own cases.

The learning benefits for students are numerous. Among others, they mention how writing a teaching case study eases and strengthens understanding of marketing concepts and deepens the learning experience.

Ready to give it a try yourself and take up the challenge?

How to create your own case studies:

  • Identify from your workplace a real situation worth sharing with other students.
  • Dig into the situation and decision faced. Relate it in writing.
  • Do not forget to include all the elements/information needed to make the decision.
  • Put other students in the shoes of the decision-maker by asking relevant questions that will guide them in the analysis of the situation.
  • Identify learning objectives this situation will cover.
  • Make an analysis of the situation. Relate it to marketing theories and concepts.
  • Reflect upon potential recommendations to the manager.