Guest Lecture Marketing Marketing MSc | School of Business and Law

Harley-Davidson and Identity visit discuss event branding

Students from the Brighton Business School and the School of Sport and Service Management and the (based on the university’s Eastbourne campus) were visited by Harley-Davidson, including motorbikes, and Identity group. The afternoon provided an opportunity to meet key figures from both organisations and gain an insight into the importance of events for high-profile brands. Identity…

Marketing student shortlisted for the Sussex Sports Awards 2018 Young Volunteer of the Year

One of our current Marketing Management with Placement Year students was recently nominated as a finalist for the Sussex Sports Awards 2018 Young Volunteer of the Year. Tom Amber, a final-year Business School marketing student, was shortlisted for the award because of his involvement with Woodingdean Wanderers and his volunteer work associated with the University…

Brighton Business School Partners with MTD for a 2nd Year

We’re delighted to announce that multi-award winning training company MTD will be sponsoring our prize giving for the second year running. Like last year, they have kindly offered to provide two student prizes in the form of public training courses for the 2018/2019 academic year. The 2 prizes consist of a 2-day Essential Management Skills…

Graduation live feed

Congratulations to all our graduates today – we’re both proud and sad to see you go at the same time! We know you will all go on to great things, whichever path you choose – stay in touch and share your stories with us! If you want to watch our graduation ceremony live, which takes place…

How to audit one channel of an organisation’s digital marketing presence: Twitter

Business Management student Hind Adamou is taking our optional Digital Marketing module; which is available to all Law, Business Management and Marketing students. As part of this module, students write a blog on a topic related to digital marketing. Hind focused on an organisation’s digital marketing presence on Twitter: How to audit one channel of…

Asher Rospigliosi: teaching digital while thinking about work

Meet Asher, a Glastonbury Firekeeper, founder of Gamespot UK and our module leader for Digital Marketing on our postgraduate and undergraduate courses. On which programmes and modules do you teach? I teach on a range of courses, including professional, postgraduate and undergraduate. I teach digital transformation and digital marketing to accountants on the ACCA. For…

The Bottom Line not The Flat Line: How to evaluate your success and your risks with your PPC Campaign | What Sarah Did

Paid media is the most popular form of digital marketing right now (Kapoor et al., 2016), and as investing in PPC is one of the key marketing channels proposed by Chaffey (2015) and can be integral to your marketing plan. However, before you embark on a PPC campaign, know the hallmarks of success and the…

picture of Zoe Ashworth with Asher Rospigliosi

Tales from the cutting edge of online retail marketing

To help celebrate International Women’s Day our Business Management, Marketing Management and Law students were invited to hear from Business graduate, Zoe Ashford. Zoe graduated from Brighton Business School in 2003 and has since gained over 12 years’ experience from senior digital marketing positions within the Arcadia Group, Debenhams, John Lewis and more recently as…