School of Business and Law

Guest Lecture: The Role of PR in Search Marketing

This week, students taking the Digital Marketing module attended a guest lecture delivered by Simone Stevens and Stephen Baker from Propellernet. Simone and Stephen discussed why earned links and social shares are important, and the differences between traditional PR and digital PR. They shared some practical examples of ‘push’ tactics (proactively building links one-by-one) and ‘pull’…

University of Brighton secures €5m for youth unemployment study

The Business School is proud to announce that the university has been chosen to lead a new Europe-wide research project exploring ways to overcome youth unemployment. The STYLE project (Strategic Transitions for Youth Labour in Employment) involves 25 research partners and over 60 stakeholder organisations from across Europe, including the European Youth Forum who represent…

Stand Out from the Crowd – Law Careers Question Time

‘Stand Out from the Crowd – Law Careers Question Time’ was an opportunity for law students to learn more about their profession. The event followed the same format as BBC Question Time, with students putting their questions to the panel of legal professionals. It took place in December 2013 and was chaired by Zoe Swan,…

On small earthquakes in Sussex

By Kevin Turner, Principal Lecturer, Brighton Business School The controversial technique called hydraulic fracturing or ‘fracking’ has transformed US oil and gas output with major benefits for the economy and particularly manufacturing industry. A recent report by the consultancy IHS cited in The Economist [1] predicts a $533 billion boost to US GDP by 2025…

Meet the retail team

Jane Priddis, course leader Following an early career in Product Management and Retail Buying in the food industry, Jane has spent over twenty years as a Marketing Consultant and Management Trainer, alongside her role as Senior Lecturer in Marketing. She holds the postgraduate Diploma in Marketing, and is a Chartered Marketer and a full member…

Legal Client Interviewing Competition

Now more than ever, legal students need inter-personal skills as well as knowledge of the law in order to be successful. The University of Brighton’s annual Legal Client Interviewing Competition seeks to address this need by developing the skills necessary for effective interviewing. The competition is sponsored by Gerard Maye Legal. Working in pairs, competitors take on…

Students impress top employers during speed meetings

By Sandra J. Holmes MA FCA, Senior Lecturer Brighton Business School and the Institute of Chartered Accountants for England and Wales (ICAEW) have co-hosted a Speed Meeting event. This was an exciting opportunity for local employers to ‘speed interview’ final year Accounting and Finance BSc(Hons) students who are considering training for their professional Chartered Accountancy examinations. Aidan Berry, Dean of the…

Student tweets make business sense

By Lauren Wheatley, Business Management BSc(Hons) student During a recent digital marketing workshop, we were asked to look at our email inboxes to detect good use of personalisation within emails. Does the company bombard you with random emails or do they specifically want to know you and your past/potential consumer habits? The emails that I chose were…

On the frequency and intensity of hurricanes in Brighton

By Kevin Turner Typhoon Haiyan hit the Philippines on November 8th 2013. The final death toll is still not yet known, but is expected to be in the region of 8,000 people. Millions of people have been affected by damage to property and are in need of urgent aid to survive. Haiyan is considered to…