Business Blogging….???Why Would I Benefit of It and How???

Blogging is a real benefit for the Business, of course if you have your aim and know what you would like to achieve. The blog can help to drive more traffic to your website: who doesn’t want more website visitor and at the same time potential customers. There are few steps you should follow if you want all these benefits from blogging. Let’s start with:

  1. Driving traffic to your webpage.

Have you asked yourself how do people find you website? There are few ways of doing so:

  • they could just type your website name on the searching bar (which ever browser they are using), but this is the audience that already know you, is that what you want? Of course not, we all want more traffic on top of the existing one.
  • buying an email list- WASTE OF MONEY from my point of view. Literally buying something may or may not bring you more traffic as in nowadays most of the people are FED UP with getting SPAM emails. Would they even consider reading them? I can lay money on it-mmmm NO!!!
  • Google paid Ads- could be good approach, but cost a lot of money at the same time and for small organisations is really difficult to keep up with it.


Other ways of getting more traffic hmmm… how about social media, blogging and of course not at least Search Engine Optimization (SEO).

Every time when you post a blog is another index page on your website, which in another words means that it gives you better chance to go higher in Search Engine ranking and also drive traffic to your webpage in organic search.

The blog also can be shared via social media such as: Facebook, Twetter, LinkedIn, Instagram, etc. The benefit of this is that people share between themselves a lot of information (blogs or vlogs) on their so called walls which is visible for the entire list of friends they have and at the same time your business gets viral and meets new audience. More and more people get to know your business and what service or goods you provide.

Just to re-cap: Blog post gives you the benefit of: – drive new traffic, work well with SE and social media.


  1. Transform the traffic in to leads.

Simply just add call-to-action (CTA) button and according to (Hubspot, 2016) this can get your click through rates increased by 1,300% (may be more). So when you keep your visitors longer on your page they might become leads.

In simple language sounds like this:

  • Customer come to website
  • Visitor encounter CTA for free offers
  • They do click the CTA button and are lead to landing page which have a short form which have to be completed with the persons details
  • Submit the form and get the free offer


It is a good idea to have CTA button and many professional bloggers are giving their positive opinion about it and the fact that there is a significant benefit of having CTA button. This is the way of turning your visitors into leads.



Let’s be realistic, of course not every single person who read your blog will become lead. Just keep blogging and get better and better to attract more people and at the same time potential leads.

  1. Helps crating Authority

As previously mention in my other Blog, if you frequently crate a blog containing useful information for your target audience you will look as an authority in their eyes. This is very helpful tool especially for sales and service specialists.

Blogs are also used as a platform where negative comments and disappointment (often ignored by the media) from particular service or product can be discussed by the customers, therefore the blogs are seen by the people as more trustworthy and reliable (Johnson & Kaye, 2004).

  1. Long-term results

Lets say that you had 100 people that visited your website and 10 of them become lead. The next day you have the same visitors and the same amount of leads, but the following 2-3 days NOTHING. Do not Worry, Be Happy I would say. One you have posted your Blog it going to be ranked in search engines, so that’s mean that even after months, years you still can generate traffic and leads as well. In easy words you put effort and sweat today, but the results may not come straight away (as it is with everything else) but you may be surprised what can happen in future with the Blog post that you even forgot about. According to (Hubspot, 2015) 70% of the traffic to a certain website comes from post published in the past ( in the past i don’t mean 50 years ago 😉 ).


I hope my blog will inspire some of you and will help you to develop your own. 😉


Source of Information:

Johnson, T. (2015) Effective Call-To-Action Tips For Business Website. [Online]

Available at:  (Accessed Jan 28th 2016).

Broussard, J. (2013) Business Blogging: Why Should Any Business Owner Care?. [Online]

Available at: (Accessed Jan 29th 2016).

Wainwright C. (2015) Why Blog? The Benefits of Blogging for Business and Marketing. [Online]

Available at: (Accessed Jan 28th 2016).

Johnson, T., & Kaye, B. (2004). Wag the blog: How reUance on traditional media and the internet influence credibility perceptions of weblogs among blog users. Journalism and Mass Communication Quarterly, 81, 622-642.



Search Engine Optimization – HELP!

Struggling with the SEO for your Traveling website?

 Not anymore!

Search Engine Optimization (SEO) plays a vital row when it comes to Travel Industry and each firm have to pay a significant attention on it in order to have a successful online business.

The first thing which have to be taken into consideration is the on-page optimization. The website have to come on the top of the ranking list if we want to make any progress. As we all search for different thing in Google, Yahoo, Bing and other search engines we are more likely to check the first 1 to 5 websites as they come as the most relevant. Often the rest of the website are ignored even though we might find more beneficial information, but the digital marketer fail to deliver appropriate digital strategy.



Some tips of how to bring our Website to the top of the ranking list.

Writing a title which gives a clear explanation, but at the same time make sure it isn’t longer than 65 characters, because you might end up with half a massage you want to address to your potential customers.

Write the most important bits that help the customer to identify your business – Quality vs. Quantity.



Some other helpful tips 🙂 

  • Write your keywords at the front of your title – when we people search we always scan just the first few words as we don’t want to read the how content and then realise it’s not what we are looking for.
  • Keep it predictable – Your title when clicked on should lead the customer to a page that meets their expectation.
  • Clear – as mentioned above write a title which gives the reader information of what the webpage is about.

Write a great Meta description

The Meta description is the next step you must optimize. You may struggle to quiet understand what Meta-tag means, therefore i will try and explain it to you in the most simple way. Hope it helps.

Meta‐tags are non‐visable, or hidden HTML tags that could give the site owners and authors with a level of control over how a Web page is indexed (Henshaw, 1999; Henshaw and Valauskas, 2001).

The Meta Tag that customer see looks like:



But what you see, is totally different as you see the source code which looks like that:

<META NAME=“Description” CONTENT=“informative description here”>

The Meta description is not as significant as your heading, when it comes to get clicks. The reason is because potential customers don’t look like to pay much attention to it, but it is still very important from an SEO ranking prospect. Therefore, Never Ignore it! Never!

Meta Descriptions are limited by Google up to 160 characters or less. In order to get them to work, make them Unique, Descriptive and of course as mentioned Short


Link Building in Travel SEO

I could state that Travel SEO is highly relying on High Quality Link Building. When customers are searching for deals or any sorts of holidays, they are more likely to look for off-site where they expect to find trustworthy information which will back down the information provided by your website.


Some of the links might be:

The Telegraph Travel, Travel Advice, The Guardian Travel Money Saving Expert, Travel Advice for more information about SEO importance in travel industry Click here.

All of the links above could be very helpful for travel business due to the fact that they have a good Domain Authority and they are important source of information for travelers.

There are other ways to make the web working in your favor and get the website and services/goods that you provide closer to the customer. If you are looking for more Tips of How to do that, simply Follow My Blogging Page!




Source Of Inforamtion:

Got SEO Basics? 5 Tips To Boost Your Organic CTR

Henshaw, R. and Valauskas, E.J. (2001), “Metadata as a catalyst: experiments with metadata and search engines in the Internet journal, First Monday”, Libri, Vol. 51 No. 2, pp. 86101.

Wow, more E-mail marketing from B&Q

Recently my mail box is bombarded by emails, which aim is to sell goods or services. By sending millions and millions of emails companies are trying to build a close relationship with their customers. The email marketing nowadays is an important go-between companies and customers (McCloskey, 2006 and Chaffey et al., 2003).


Most of the time the emails have really catchy names so they can attract your attention, but once that has happened there we go again, another thing to draw your attention: weekly, monthly, seasonal promotions, discount, 50%-80% cheaper price, promise to beat any other retailer prices and so on.

When initially opened, the email revealed a nice welcoming picture, which sometimes could be personalized with your name or just general. That depends on the company’s approach towards its customers.


With Christmas approaching soon, the animation is a vital part of the email marketing, but do i really want to buy something from that particular retailer, hmm…..? I’m not totally convinced, but just scrolling down the page boom… another offer. That offer requires me to click on the link or to to print out the voucher which is valid until the 6th of December 2015. This is so called “Call To Action” which of course diverts you to their website with even more discounts, etc.





B&Q have used a good way to approach a potential customer when their emails are mainly pictures and not too much writing which is really annoying sometimes, by the time you have read the whole email the begining of it is forgotten already.

I personally never use any promo codes or online discounts as the retailer is always trying to trip you up and get you to buy goods or services which are not a necessity at the moment.  My opinion about B&Q’s email marketing is that they should personalize the emails by using greetings including your name or nickname.


Overall the campaign is well made and delivered to the customers. B&Q have achieved their target by making people more aware that Christmas is coming and there isn’t time to waste: start buying presents and Christmas decorations.




(McCloskey, 2006 and Chaffey et al., 2003) Web advertising: The role of e-mail marketing. Journal of Business Research. Volume 65, Issue 6, June 2012, Pages 843–848




Game of Thrones and Geoffrey`s hanging in NZ

King Geoffrey was hanged in New Zealnad, but did he deserve that?

A statue of King Geoffrey was placed in a prime locaton: Aotea Square(large public space in Auckland). The statue complited with a winch and rope arround the neck in scenes reminiscent of those we have seen played out in history. DDB then transimitted a live stream from the square, which become the largest live stream event in Australasia`s history.

A challange was posted to the world by  encouraging the fans to make their voice heard and bring down the king through the power of social media. Every tweet that include the hastag #bringdownthe king would turn the winch and pull the rope tighter, eventually of coure toppling the evil king. Brandwatch was involved with keeping track of which participants had the highest number of followers. By using brandwatch Analitycs to optimze their activity, DDB was able to record almost 875 000 individual interactions relating to their compain. The campain reached 43 million people in 158 countries, by using Brandwatch Analytics.

End of Class….


Source of information: Case Study SKY, DDB & G.o.T(Game of Thrones)


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