Struggling with the SEO for your Traveling website?
Search Engine Optimization (SEO) plays a vital row when it comes to Travel Industry and each firm have to pay a significant attention on it in order to have a successful online business.
The first thing which have to be taken into consideration is the on-page optimization. The website have to come on the top of the ranking list if we want to make any progress. As we all search for different thing in Google, Yahoo, Bing and other search engines we are more likely to check the first 1 to 5 websites as they come as the most relevant. Often the rest of the website are ignored even though we might find more beneficial information, but the digital marketer fail to deliver appropriate digital strategy.
Some tips of how to bring our Website to the top of the ranking list.
Writing a title which gives a clear explanation, but at the same time make sure it isn’t longer than 65 characters, because you might end up with half a massage you want to address to your potential customers.
Write the most important bits that help the customer to identify your business – Quality vs. Quantity.
Some other helpful tips 🙂
- Write your keywords at the front of your title – when we people search we always scan just the first few words as we don’t want to read the how content and then realise it’s not what we are looking for.
- Keep it predictable – Your title when clicked on should lead the customer to a page that meets their expectation.
- Clear – as mentioned above write a title which gives the reader information of what the webpage is about.
Write a great Meta description
The Meta description is the next step you must optimize. You may struggle to quiet understand what Meta-tag means, therefore i will try and explain it to you in the most simple way. Hope it helps.
Meta‐tags are non‐visable, or hidden HTML tags that could give the site owners and authors with a level of control over how a Web page is indexed (Henshaw, 1999; Henshaw and Valauskas, 2001).
The Meta Tag that customer see looks like:
But what you see, is totally different as you see the source code which looks like that:
<META NAME=“Description” CONTENT=“informative description here”>
The Meta description is not as significant as your heading, when it comes to get clicks. The reason is because potential customers don’t look like to pay much attention to it, but it is still very important from an SEO ranking prospect. Therefore, Never Ignore it! Never!
Meta Descriptions are limited by Google up to 160 characters or less. In order to get them to work, make them Unique, Descriptive and of course as mentioned Short
Link Building in Travel SEO
I could state that Travel SEO is highly relying on High Quality Link Building. When customers are searching for deals or any sorts of holidays, they are more likely to look for off-site where they expect to find trustworthy information which will back down the information provided by your website.
Some of the links might be:
The Telegraph Travel, Gov.uk Travel Advice, The Guardian Travel Money Saving Expert, Travel Advice for more information about SEO importance in travel industry Click here.
All of the links above could be very helpful for travel business due to the fact that they have a good Domain Authority and they are important source of information for travelers.
There are other ways to make the web working in your favor and get the website and services/goods that you provide closer to the customer. If you are looking for more Tips of How to do that, simply Follow My Blogging Page!
Source Of Inforamtion:
Henshaw, R. and Valauskas, E.J. (2001), “Metadata as a catalyst: experiments with metadata and search engines in the Internet journal, First Monday”, Libri, Vol. 51 No. 2, pp. 86‐101.