S/S 18

Rubchinskiy’s collection was inspired by St Petersburg’s most recent legacies and two diversions; football and electronia. St Petersburg plays a huge role in influencing football through to Russia and therefore, a huge part of Rubchinskiy’s upbringing. Regarding electronia, the designer is admittedly a fan of the first Russian rave before USSR’s collapse, therefore dividing Russian history with Gosha’s motives for the future of fashion.

The collection may not be subtle menswear clothing but has a  significant range and collects a vast appeal due to its collab with Adidas. Its sportswear and ravewear approach to modernising fashion sets foot in current day trends, specifically menswear that i can relate to through my friendship circle anyway so using this as inspo will be really lighthearted and fun to take on.

Football, music, nightlife and fashion are all elements you can say unite people and this is the primary purpose of the collab with adidas. This collection may preach upon concepts of rave culture but shows very obvious signs of this careless, thrown on fashion that my male figure will wear. The drop shoulder jackets which have a slight padding in too reflects the era of the 80’s along with the construction of careful layering. Rubchinskiy has established exactly the theme i want to portray over my entire magazine’s concept and this is to modernise and uniquely conceptualize past movements through contemporary fashion and direction.