MAC OFFICE HOURS CAMPAIGN

 

 

It has become evident that i want to maintain a pop, 60’s vibe for my shoot and this mac campaign highlights the aesthetics i aim for completely. The use of all pink as a colour scheme helps create this pop art visual along with how the model almost seems so cinematic that she becomes part of a still life shoot, like a mannequin. This use of continous colour could be fun to play around with, but maybe with a strict selection of 4 vibrant, block colours which will overall help me create a strong retro mood. I also will take the posing of the model into consideration and how she is so still and unnatural in front of the camera. Doing something similar to this will additionally reflect a retro feel for my images as it was a very common technique of this period in fashion photography to almost seem so unrealistic, like a mannequin.

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