Brighton Business School

Inspiring journeys to work

Tips on how to build authentic relationships with local influencers, encouraging them to promote your business 

Beth Nicholson, Business Management with Marketing BSc(Hons) student, is taking our digital marketing optional module. As part of this module, Beth’s blog talks about how to use influencers to promote your business. Tips on how to build authentic relationships with local influencers, encouraging them to promote your business (without the monetary sum) There has been a distinctive shift…

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$$XXX Buy Viagra NOW! XXX$$: Cutting through the chaos of email marketing so you can boost your open and click-through rate – no junk in this trunk | Eden’s Blog Central

No this isn’t spam! But it is a great example of one of our Digital Marketing module student’s blogs. Eden, a Business Management BSc (Hons) student, blogs about how to boost open and click rates when using direct email marketing.  

Personalised ads and avoiding ‘creepiness’ in targeted advertising

Rhys Johns, a Law with Business LLB(Hons) student, is taking the digital marketing module – I wanted to share with you his blog post on what to avoid when personalising advertising.

8 Reasons Why You Should Start Blogging at University

  Improving your writing When you blog regularly you will start to learn how to write succinctly; an important skill for essay writing. You will establish efficient methods of researching and criticising information. You never want to spend too long writing a blog post and the more you write, the faster you become – a…

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