© 2017 Alice Sage

M&S Breast Cancer Campaign #showyourstrap controversial? By Alice Sage

The #ShowYourStrap campaign by Marks and Spencer is a campaign set up to raise money for breast cancer and to show awareness. There was shown to be some controversy amongst breast cancer sufferers with the way they felt it was sexualising it.

(Figure 1)

The seven models for Rosie Huntington-Whiteley’s first exclusive collection for Breast Cancer Now, designed by Rosie in partnership with M&S. The women, who feature in the campaign, have all been affected by breast cancer. Today, at the lingerie launch at M&S Marble Arch, they showed their support for the M&S and Breast Cancer Now #ShowYourStrap campaign.

(Figure 2)

Figure 2 shows a video from the Marks and Spencer’s website shows seven women with seven different stories on how breast cancer effected their lives. They are the face of the 2015-2016 M&S breast cancer campaign.

(Figures 3,4,5)

Figures 3,4 and 5 show three Tweets from Twitter from women that oppose this campaign, the last one using the Hashtag #showyourscar

(Figures 6,7 and 8)

Amanda Holden showing the back of her nude bra for the #showyourstrap campaign on Twitter

Maisie Williams showing her strap in involvement of the campaign

Alesha Dixon slightly showing off her strap for the campaign

Figures 6,7 and 8 show three celebrities, Amanda Holden, Maisie Williams and Alesha Dixon taking to Twitter to show their support and get involved in the #ShowYourStrap campaign.

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