Shooting our campaign !

For the shoot, I decided to go to the marina as I felt the cliffs would complement our garments and give a solid and dramatic backdrop for our campaign, the weather this day was very dramatic, and the waves kept coming up and over all our equipment and clothing. Hence, we had to cut the…

CYANOTYPE PRINTING

I found some scrap fabric I had lying around at home and thought I’d do cyanotype printing using acetate images and material I found around my garden; I thought we could use these for the shoot for different styling, like head scarfs and bandannas, luckily, it was a very sunny day, so I left the…

Photoshoot Final Concept Moodboard

The moodboard created to illustrate our final campaign photoshoot idea: We wanted to include utilitarian elements such as the denim and patchwork of our garments as well as the more ‘brutal’ landscape of the Marina cliffs in Brighton. We then wanted to combine this with more playful colours (again with our garments) to bring a…

Understanding Utilitarian Fashion

Future of Fashion Utility in 2022/23 In 2019, utility fashion made its debut on catwalks and in a few notable street appearances. There are many distinct forms of utility clothing, including vests, cargo, shorts, shirts, and jackets. Following the Pandemic, people began to dress more casually and in utilitarian clothing because it was more comfortable…

LOGO FINAL

I recreated the logo keeping that strong neon line and statement font but instead used text that showed the utilitarian influence far more, as our name is Ecosew, I wanted to incorporate a subtle nod to sewing rather than patchwork that the initial logo had. Therefore I created the new logo that when reproduced in…

Logo: initial

I created this as the initial logo for Ecosew. I thought the boldness and statement of the font was strong and represented the strength and performance of the clothing. I really like the patch work element that I added to each letter, I though it was a subtle way to show that each garment is…

FINAL MANIFESTO

At ecosew, we believe that sustainability thrives on the concept of community. But there will be no change in sustainable practice without a society that doesn’t feel safe, protected, strong and harmonious. We reuse what has been made to make something stronger, more valuable and beneficial. For both our fashion and the community around us….

WW2 Utilitarian style

Researching into utilitarian clothing I learnt about the arrival of the Utility clothing scheme in 1942 and the ‘CC41’ logo put in place by the british board of trade, this logo gave the public a guarantee of quality and value for their money and coupons. Looking into the style of these garments at the time they were…

WGSN Future Consumer Analysis

As we want (with Ecosew) the ideas of education, upcycling and reselling to be encapsulated within our values and ethos as a brand, I thought that it was valuable to look at the potential type of future consumer. I took to WGSN to read up on what to expect: For the last few years knowledge…

Upcircle – Competitor Analysis

I did some further research into more potential competitors/to see whether our idea was being used somewhere else and I found an app called Upcircle. Upcircle is a platform founded in Singapore. It plays with similar ideas as food waste apps like ‘Too Good To Go’ and looks to minimise waste through up cycling and…