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ECOSEW

An innovation into sustainable fashion and community appeal

Ecosew survey

https://docs.google.com/forms/d/e/1FAIpQLSfo4ZBnMg_BYiTJIHhJN-MsvXlGLkhC3IzE-UZqqmXB5o2vjg/viewform

For the shoot, I decided to go to the marina as I felt the cliffs would complement our garments and give a solid and dramatic backdrop for our campaign, the weather this day was very dramatic, and the waves kept coming up and over all our equipment and clothing. Hence, we had to cut the…

Understanding Utilitarian Fashion

Future of Fashion Utility in 2022/23 In 2019, utility fashion made its debut on catwalks and in a few notable street appearances. There are many distinct forms of utility clothing, including vests, cargo, shorts, shirts, and jackets. Following the Pandemic, people began to dress more casually and in utilitarian clothing because it was more comfortable…

Logo: initial

I created this as the initial logo for Ecosew. I thought the boldness and statement of the font was strong and represented the strength and performance of the clothing. I really like the patch work element that I added to each letter, I though it was a subtle way to show that each garment is…

WW2 Utilitarian style

Researching into utilitarian clothing I learnt about the arrival of the Utility clothing scheme in 1942 and the ‘CC41’ logo put in place by the british board of trade, this logo gave the public a guarantee of quality and value for their money and coupons. Looking into the style of these garments at the time they were…

WGSN Future Consumer Analysis

As we want (with Ecosew) the ideas of education, upcycling and reselling to be encapsulated within our values and ethos as a brand, I thought that it was valuable to look at the potential type of future consumer. I took to WGSN to read up on what to expect: For the last few years knowledge…

Upcircle – Competitor Analysis

I did some further research into more potential competitors/to see whether our idea was being used somewhere else and I found an app called Upcircle. Upcircle is a platform founded in Singapore. It plays with similar ideas as food waste apps like ‘Too Good To Go’ and looks to minimise waste through up cycling and…

Resell Market Research

Resell Market: Again, referencing Thredups resale report, online resale is the fastest growing sector for secondhand and is expected to grow 4X by 2026. I thought that I would start my research with the classic reselling apps such as Vinted, eBay and Depop. They all operate through either a website or an app that makes…

Education and Sustainability

Education is another major factor that we as a group wanted to focus on with EcoSew. I came across an article from CSF (Centre of Sustainable Fashion) who look to educate (at a variety of levels) to help kickstart change in societies, economies and cultures. Another article also suggested that ‘education for sustainable development promotes…

the stigma attached to social poverty and the idea of low income

These two essay’s are good reads for the idea of the prejudice of low income and poverty. From this i was able to learn how to best avoid stigma when dealing with charities and offering services. The ideas in this will defiantly need to be transferred when we write our concept, manifesto and advertising techniques…

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