Understanding Utilitarian Fashion

Future of Fashion Utility in 2022/23 In 2019, utility fashion made its debut on catwalks and in a few notable street appearances. There are many distinct forms of utility clothing, including vests, cargo, shorts, shirts, and jackets. Following the Pandemic, people began to dress more casually and in utilitarian clothing because it was more comfortable…

LOGO FINAL

I recreated the logo keeping that strong neon line and statement font but instead used text that showed the utilitarian influence far more, as our name is Ecosew, I wanted to incorporate a subtle nod to sewing rather than patchwork that the initial logo had. Therefore I created the new logo that when reproduced in…

Logo: initial

I created this as the initial logo for Ecosew. I thought the boldness and statement of the font was strong and represented the strength and performance of the clothing. I really like the patch work element that I added to each letter, I though it was a subtle way to show that each garment is…

FINAL MANIFESTO

At ecosew, we believe that sustainability thrives on the concept of community. But there will be no change in sustainable practice without a society that doesn’t feel safe, protected, strong and harmonious. We reuse what has been made to make something stronger, more valuable and beneficial. For both our fashion and the community around us….

WW2 Utilitarian style

Researching into utilitarian clothing I learnt about the arrival of the Utility clothing scheme in 1942 and the ‘CC41’ logo put in place by the british board of trade, this logo gave the public a guarantee of quality and value for their money and coupons. Looking into the style of these garments at the time they were…

WGSN Future Consumer Analysis

As we want (with Ecosew) the ideas of education, upcycling and reselling to be encapsulated within our values and ethos as a brand, I thought that it was valuable to look at the potential type of future consumer. I took to WGSN to read up on what to expect: For the last few years knowledge…

Upcircle – Competitor Analysis

I did some further research into more potential competitors/to see whether our idea was being used somewhere else and I found an app called Upcircle. Upcircle is a platform founded in Singapore. It plays with similar ideas as food waste apps like ‘Too Good To Go’ and looks to minimise waste through up cycling and…

Resell Market Research

Resell Market: Again, referencing Thredups resale report, online resale is the fastest growing sector for secondhand and is expected to grow 4X by 2026. I thought that I would start my research with the classic reselling apps such as Vinted, eBay and Depop. They all operate through either a website or an app that makes…

Education and Sustainability

Education is another major factor that we as a group wanted to focus on with EcoSew. I came across an article from CSF (Centre of Sustainable Fashion) who look to educate (at a variety of levels) to help kickstart change in societies, economies and cultures. Another article also suggested that ‘education for sustainable development promotes…

FINAL CONCEPT

There has been a recent push for sustainable living and as it grows in significance, it is becoming more prominent in our daily lives. ECOSEW wants to make a large difference in a small community by focusing on on the impacts that the fashion and textile industry has on society and the environment around…