ECOSEW

An innovation into sustainable fashion and community appeal

Understanding Utilitarian Fashion

Future of Fashion Utility in 2022/23

In 2019, utility fashion made its debut on catwalks and in a few notable street appearances. There are many distinct forms of utility clothing, including vests, cargo, shorts, shirts, and jackets.

Following the Pandemic, people began to dress more casually and in utilitarian clothing because it was more comfortable and suited their new, nomadic lifestyles.

Due to their new way of life, millennials are now considered modern nomads and are travelling the world. This shift has inspired businesses to use fresh marketing strategies to assist these travellers.

The utility vest is one form of utilitarian clothing. As seen in various streets in Paris, Milan, and London, the vest is quickly becoming in style. These are designed to make it easier for people to comfortably carry about stuff.

While thinking about fashion, the main question that individuals should consider is: How will this fashion item perform in the real world? Designers are interested in finding answers to questions like these. The performance, wearability, sustainability, and other aspects that introduce the arguments in why to invest in contemporary fashion is currently a growing trend within the fashion industry.

The idea for utilitarian fashion has been known to come from a variety of places, including military gear, hiking gear, and more. This style of clothing frequently combines the influence from various places to produce a unique aesthetic. The most popular item of utility clothing is a pair of cargo pants, which are a basic item of clothing for the military but The idea for utilitarian fashion has been known to come from a variety of places, including military gear, hiking gear, and more. This style of clothing frequently combines the influence from various places to produce a unique aesthetic. The most popular item of utility clothing is a pair of cargo pants, which are a basic item of clothing for the military but have been adapted to be worn for casual outings by both men and women. There are various varieties of cargo trousers, such as parachute cargos and convert cargos.have been adapted to be worn for casual outings by both men and women. There are various varieties of cargo trousers, such as parachute cargos and convert cargos.

Utility fashion emphasises not only on its practicality and functionality but its design too, an example of a brand that does that is Moncler, they design jackets to be both practical and fashionable.







Sama Al Najjar • March 17, 2023


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