Marketing | School of Business and Law

Staff nomination at the Times Higher Education Awards 2022

Employability: Preparing learners for practice Lyvia Royd-Taylor, Principal Lecturer in Marketing, was nominated for the Most Innovative Teacher of the Year award at the Times Higher Education (THE) Awards 2022. The awards attract hundreds of nominations each year across 20 different categories and are considered among the most prestigious awards in the sector. Lyvia’s THE award…

Module insight: Marketing Principles

Our core marketing module – Marketing Principles – is delivered across a range of level four courses in the first semester. The module provides learners with a broad knowledge and understanding of the roles and functions of marketing. Learners’ knowledge is tested by a range of assessment methods including a multiple-choice question exam paper and…

People walking in Brighton's north laine shopping area

Bright Young Things

Bright Young Things (BYT) is a learner-led marketing agency offering consultancy and operational marketing support to SMEs and non-profit organisations throughout the local region. It forms the basis for the assessment across several modules including The Professional Marketing Practitioner (MK495); Content, Copy and Creative (MK568); and Public Relations (MK689). As part of their assessments on…

Marketing MSc grad joins the Knowledge Transfer Partnership programme

Richard is one of our Marketing (Digital Marketing) MSc graduates. He’s recently started working as a project manager at construction company the IPC Group via the university’s Knowledge Transfer Partnership (KTP). We caught up with Richard about his graduate role, how he’s finding it and how his course helped him prepare for the working world….

Tourism alum shares advice for securing a grad job with current students

The marketing team at VisitBrighton came to Elm House to speak to our tourism students about their marketing strategy and campaign activity. Students welcomed Charlotte Barrow, Senior Marketing Executive at VisitBrighton, and Lilli Pullan, Marketing Officer at VisitBrighton and former International Tourism Management with Marketing BSc student. Lilli joined the VisitBrighton team over the summer,…

Marketing lecturer nominated for award at ‘Oscars of higher education’

Lyvia Royd-Taylor, Marketing Management BSc lecturer, has been nominated for the Most Innovative Teacher of the Year award at the Times Higher Education (THE) Awards 2022. The awards attract hundreds of nominations each year across 20 different categories, and are considered among the most prestigious awards in the sector. Lyvia’s THE award shortlisting highlights the…

The Search Marketing Circus: How you can tell your website is optimised for Search Engine Optimisation | What Sarah Did

Sarah Mclellan, one of our Business Management with Marketing student’s graduating this week has produced a blog for her Digital Marketing module. Below is an excerpt from her post ‘The Search Marketing Circus: How you can tell your website it optimised for Search Engine Optimisation’. You can view this, and her other posts on her blog here –…

How to audit one channel of an organisation’s digital marketing presence: Twitter

Business Management student Hind Adamou is taking our optional Digital Marketing module; which is available to all Law, Business Management and Marketing students. As part of this module, students write a blog on a topic related to digital marketing. Hind focused on an organisation’s digital marketing presence on Twitter: How to audit one channel of…

The Bottom Line not The Flat Line: How to evaluate your success and your risks with your PPC Campaign | What Sarah Did

Paid media is the most popular form of digital marketing right now (Kapoor et al., 2016), and as investing in PPC is one of the key marketing channels proposed by Chaffey (2015) and can be integral to your marketing plan. However, before you embark on a PPC campaign, know the hallmarks of success and the…

picture of Zoe Ashworth with Asher Rospigliosi

Tales from the cutting edge of online retail marketing

To help celebrate International Women’s Day our Business Management, Marketing Management and Law students were invited to hear from Business graduate, Zoe Ashford. Zoe graduated from Brighton Business School in 2003 and has since gained over 12 years’ experience from senior digital marketing positions within the Arcadia Group, Debenhams, John Lewis and more recently as…