Marketing | School of Business and Law

From placement year to permanent position for marketing student MJ

Postgraduate student MJ recently completed our Marketing (Branding and Communications) MSc. As part of her master’s degree, she completed a 12-month placement year at Brandwatch, working as a marketing intern on the Growth Marketing Team. We caught up with MJ to find out more about her placement and what she got up to in her year…

Marketing grad joins NHS Graduate Management Training Scheme

Angela studied on our Marketing Management BSc(Hons) degree, and has recently started a graduate role at the NHS. In her first year, Angela will work as a Patient Safety and Governance Coordinator and in her second year as a Digital Business Graduate. What role did you apply for? I applied to the NHS Graduate Management Training…

Guest lecture: Analysing Eurovision as a destination marketing campaign

Our students have been looking at the Eurovision Song Contest as a case study to evaluate how events and festivals are used for destination marketing purposes. Guest lecturer – Dr Catherine Baker from the University of Hull, spoke to our students about the Eurovision Song Contest in Liverpool earlier this year. Catherine leads on the…

Elm House, home to the School of Business and Law

Guest lecture: How to plan a PR campaign

A few weeks ago our students were lucky enough to attend a guest lecture on planning a PR campaign. Flo Powell, joint Managing Director at award-winning B2B PR agency Midnight Communications, was kind enough to speak to our business entrepreneurship students about how to plan and execute a PR campaign. Flo’s key tip for our…

How to use AI in higher education and the workplace

Technology is forever changing and artificial intelligence (AI) is central to the conversation around what’s next. Earlier this month our Marketing Management BSc course leader Liz Hawkins organised an industry panel event for a discussion on AI, titled ‘How to use AI and get away with it’. “AI will fundamentally change the world for marketing,…

Students outside Elm House, home to the School of Business and Law

Fourth in the UK for economics – we’re up in the Guardian 2024 league tables

The results are in and the School of Business and Law has climbed up the Guardian University Guide 2024 league tables. The university overall now stands at 70 in the Guardian’s national league table, up from 92 last year. In the past five years we’ve moved up by more than 40 places. Subject specific results…

Business grad Omar on breaking into the music industry

International DJ and business owner Omar Meho studied Business with Marketing BSc and is enjoying a hugely successful music career. Omar Meho’s runs award-winning business Music Workflow Academy, which provides equal educational opportunities to aspiring musicians and DJs around the world. Music Workflow Academy help individuals get into music production and DJing, via provide music…

What it’s like as a marketing intern on placement in Malta

Amy studies on our Marketing Management BSc(Hons) degree. She completed a nine-month placement year at the Marriott Hotel and Spa in Malta as a Marketing and Sales Intern. We caught up with Amy to get the low-down on her placement year. What was your placement like? My placement was such a fantastic opportunity to do…

Staff nomination at the Times Higher Education Awards 2022

Employability: Preparing learners for practice Lyvia Royd-Taylor, Principal Lecturer in Marketing, was nominated for the Most Innovative Teacher of the Year award at the Times Higher Education (THE) Awards 2022. The awards attract hundreds of nominations each year across 20 different categories and are considered among the most prestigious awards in the sector. Lyvia’s THE award…

Module insight: Marketing Principles

Our core marketing module – Marketing Principles – is delivered across a range of level four courses in the first semester. The module provides you with a broad knowledge and understanding of the roles and functions of marketing. Your knowledge is tested by a range of assessment methods including a multiple-choice question exam paper and…