Marketing Management | School of Business and Law

School of Business and Law

At the School of Business and Law, University of Brighton, we teach, research and consult across the full range of business, management and law disciplines.

Module insight: Marketing Principles

Our core marketing module – Marketing Principles – is delivered across a range of level four courses in the first semester. The module provides you with a broad knowledge and understanding of the roles and functions of marketing. Your knowledge is tested by a range of assessment methods including a multiple-choice question exam paper and…

People walking in Brighton's north laine shopping area

Student-led marketing agency: Bright Young Things

Bright Young Things (BYT) is a student-led marketing agency offering consultancy and operational marketing support to local small and medium-sized enterprises (SMEs), and non-profit organisations. Carrying out work in the agency forms the basis for the assessment across several modules including The Professional Marketing Practitioner; Content, Copy and Creative; and Public Relations. As part of…

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