School of Business and Law

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Bright Young Things

Bright Young Things (BYT) is a learner-led marketing agency offering consultancy and operational marketing support to SMEs and non-profit organisations throughout the local region. It forms the basis for the assessment across several modules including The Professional Marketing Practitioner (MK495); Content, Copy and Creative (MK568); and Public Relations (MK689).

As part of their assessments on these modules, learners spend between six and seven months in teams working as a marketing agency team for a client organisation. They undertake a range of activities that support the organisation’s marketing, PR and promotional efforts. These include devising and implementing social media marketing campaigns, supporting the client with B2B and B2C events and activities, reviewing and revising website content, branding, content creation (social media posts, blogging, creation of image libraries for marketing use), and in some instances, supporting the client with marketing/promotional video production.

Employability: Preparing learners for practice

BYT prepares learners with employability skills, such as communication, planning and organisation, initiative, problem-solving and self-management.

Learners also develop team-working skills along with gaining an applied experience in client/relationship management over an extended period of time.

BYT provides a valuable opportunity for learners to apply their knowledge of marketing in a live environment including the creation and publication of marketing content, undertaking research, testing communications and measurement of marketing activities.

Working on client projects also ensures that upon graduation, learners have some applied experiences that they are able to refer to, along with some actual examples of their work that they can use in job interviews.

Societal impact: Business as a force for good

BYT offers much-needed support to SMEs and non-profit organisations that would otherwise not have access to this level of marketing expertise. Our learner agency teams help to stimulate growth of SMEs by supporting and offering marketing expertise and operational support, enabling business owners to focus on growing their business without the need to be drawn into the day-to-day operational marketing activity.

Client testimonials

Ben Hall, Party Pub Hire

“They’ve been an absolute pleasure to work with and a real credit to Brighton University. They’ve made a real difference to the business, bringing skill and knowledge to an area that myself and Jack (business partner) aren’t overly comfortable in.

“We’ve found it’s really pushed us on and motivated us to try more and do different things.  We’ve seen a real increase in business for this year and some great event contacts that will help us in the future.”

Laura Callaghan, Plastic Free Baby

“It was a pleasure to work alongside this team, and to be involved in their creative discussions. They evolved and developed key ideas with enthusiasm and care.

“Their work on website SEO was exemplary, and has led to some organic hits and sales on my online shop. I think they each have promising careers ahead of them, and I wish them every success with their future studies.”

Luke Sanderson, Rother Voluntary Action

“The team has worked well from the beginning with a strong introduction laying out interests and talents, we were able to utilise their creative design talents. They produced a good plan for branding and merchandise making event stalls more interactive which we can go forward with.

“Their blog content was always strong, and they never missed a deadline. During lockdown they lost their main responsibilities that had been set, but pivoted very well into creation of digital materials giving us content we can continue with into the future.”

Jack Visick, Brewtopia/The Berwick Inn

“Overall, I was really impressed with the team provided and they thoroughly exceeded my expectations. With each member adding something different, the team came together nicely, with focus and drive to further develop the app and marketing strategy.

“Not only did they hit the brief, they also provided excellent ideas including the opportunity of introducing the Brewtopia Tribes! An idea we would love to execute should the opportunity arise.

Nathan Gokhool, Independent Author

“Natalie was the gold star member of my team – her communication and ideas were always spot on. The most important thing she gave me was total confidence that things were going to get done.

“I would like continue a working relationship with her some time in the future. I would strongly recommend her to any team or organisation.”

UN Sustainable Development Goals

Bright Young Things meets the following UN global goals:

  • Quality education – standard four
  • Decent work and economic growth – standard eight
  • Industry, innovation and infrastructure – standard nine
  • Responsible consumption and production – standard 12

UN global goal: quality education - standard 4 UN global goals: decent work and economic growth - standard 8 UN sustainable development goals: Industry, innovation and infrastructure - standard nine UN global goals: responsible consumption and production - standard 12

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AACSBB2BB2CBright Young ThingsBusinessclient managementclient projectscommunicationsemployabilitylive client projectMarketingmarketing agencyMarketing Managementnon-profit organisationPRpracticeSMEssocietal impactstudent marketingstudent marketing agencyUN global goalsUN sustainable development goals

Zoe Cassell • April 19, 2023

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