Business and Management Events Prospective students Undergraduate

Brighton Business School lecturers receive excellence award

Each year the University of Brighton give students and staff the opportunity to nominate colleagues and lecturers recognising them for their work with students. This year, we are proud to say that two of our Brighton Business School lecturers were given awards for their teaching excellence. Congratulations to all colleagues for their outstanding efforts which…

Clearing Information Days 2017

Good luck to everyone receiving A-Level results today! If your exams have gone differently from the way you expected, or you have had a change of heart about the course you want to do then Clearing can be a great way to start that journey. Our Clearing hotline is open. Call us on 01273 644000 Full…

New £9000 scholarship for Business Students

The University of Brighton is partnering with Equiniti, a world leading financial services company, to offer a new scholarship programme for final year students. The scholarship will give a student the chance to complete their final year research project and work for Equiniti, which provides finance and administration services and technology solutions to businesses. This…

Big Data for Small Businesses: Data Strategies to Measure Your Business

Jack Cook, a final year Business Management with Economics BSc(Hons) student, took our optional Digital Marketing module. As part of students’ coursework for the module, they are required to write a blog, investigating the use of social media and the internet. Jack’s recent blog post “Big Data for Small Businesses: Data Strategies to Measure Your Business”…

Josselyn Jara: tips for SMEs on improving your website

Josselyn Jara is a Business BSc(Hons) student, taking our optional Digital Marketing module in her final year. I wanted to share her blog post, which forms part of her coursework, on how SMEs can improve their websites. The Internet has transformed business marketing to promote via a website, blogs, email, and social media (Marketing Donut,…

Digital Marketing Student Blog: How to effectively increase your permission based email marketing database for a small food business

Following Beth Nicholson’s last post, I wanted to share her excellent blog on permission based marketing. Permission based email marketing Permission based email marketing was introduced due to the increasing amount of ‘spam’ emails that were being received by customers (Ellis-Chadwick & Doherty, 2012). It is now the law in England to obtain the recipients’ permission…

Building trust online: how can newly developed e-commerce sites obtain great customer testimonials?

How do we go about obtaining customer testimonials? This blog post by Ben Dale, a Business Management BSc (Hons) student taking our Digital Marketing module, explores how you can do just that. This post forms part of Ben’s coursework for this module. Customer satisfaction Obtaining quality customer testimonials all starts with having a customer focus and fulfilling…

Yay! It’s time to go to work!

In a recent interview with Sussex Chamber of Commerce’s member magazine Business Edge, our Creativity in Enterprise module leader, David Foster, highlights common symptoms of a business working sub-optimally, affecting staff morale: environmental – the cleanliness of the working environment, desk-space, availability of parking etc. emotional – the absence of camaraderie, or not feeling valued cultural –…